Farah González García new Consumer Insights & Comms Lead

The media agency UPartner Media has announced the new role assumed by Farah González García , who joined the company last April as Director of Strategic Insights and who now assumes the position of Consumer Insights & Comms Lead . In this newly created position within the agency, González will aim to develop brand and communication strategies that take consumer needs as the center of business decisions, through the optimal use of marketing disciplines and the understanding of the new habits and forms of consumption of the different points of contact. González comments on this evolution in his role: «Understanding people and modulating communication based on the intelligence and data we know about them individually leads us to a much more advanced form of marketing, through which we can build relationships . stronger with the consumer.

A bet to strengthen UPartner Media's commitment

Rony Nessim, co-founder of the company, comments on his entry into the agency: «With the incorporation of Farah, we have been category email list developing large projects for a few months that will further strengthen our value proposition. She, as an expert in developing strategic solutions for our partners, will help them take on their challenges in a more creative way, but without neglecting measurement and business opportunities, which is our specialty. Farah’s talent for data analysis is extensive, although her ability to find comprehensive and alternative communication solutions is what will continue to lead UPartner Media to continue delivering a differential and increasingly elevated proposal . For his part, Javier Mediavilla, co-founder of UPartner Media adds: «We are very proud of the team that we continue to form and the challenge that lies ahead. 

Farah González's professional career

During her more than 13 years of professional career, Farah has worked in different areas within marketing and advertising and this has China Phone Numbers allowed her to develop a global perspective from different areas. In his most recent position, he led the Consumer Insights & Strategy area of ​​dentsuX, where he developed the strategic approaches of the youngest agency in the dentsu group for brands such as Estée Lauder Companies, Heineken Spain, among others, managed the strategic approach of the new business of the company and served as a representative on different technical committees. Previously, he held the position of Sr. Executive in the Research team at Ymedia Wink iProspect and worked as Project Manager at Media Auditors, an international media consulting services company. 

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