11 Steps for organizing events as a marketing action. An event is a great strategic communication tool. Not only does it allow you to transmit the values of your brand, but it is also a great opportunity to build loyalty and attract new customers. Have you ever wondered how to start organizing an event? What steps should be taken into account.
What do I want to achieve? Who is the event aimed at
What do I want to achieve? Who is the event aimed at. Events have a great capacity for communication, therefore, the goals to be achieved must be very well defined along with a good monitoring program to guarantee their success. For example, Aula CM organizes a Meeting of Online Marketing Agencies every year , whose objectives are, on the one hand, to increase the notoriety email leads of the school and, on the other hand, to promote networking between great digital marketing professionals and among its own students.
Establish a work calendar: Create a tracking schedule for before, during and after
Establish a work calendar: Create a tracking schedule for before, during and after. It is essential to establish how the team is going to work and develop a timing of tasks with dates for China Phone Numbers each activity. Establishing a program will be the guide for the development of the entire communication event. The internal program of the event must include the following information.
