The 4th of July is an event celebrated widely over the US. In 2022! 84% of Americans planned to celebrate 4th July so it’s a great idea to have a strategy for the holiday this year. It’s a great way to drive sales and to grow your customer base. It’s also a great template to use for boosting sales in summer! and for other holidays throughout the year. Let’s take a look at some of the eCommerce methods that can be used to optimize your businesses 4th July.
Theme Designs
With a merchandising editor
or other merchandising techniques! you can update themes and displays to match current events. ! white and blue can be a great way of immediately letting shoppers know that the holiday is being celebrated in your store.
Promo tiles can also be a great way of highlighting any discounts or sales that are relevant to the holiday. Placing brightly colored promo tiles! or graphics that fit can make all the difference. Catching people’s eyes and attention will get them in the holiday and spending spirit.
Email & SMS Marketing
Reaching out to people through email or SMS marketing is a job seekers database great way to increase sales! boost customer engagement and satisfaction. Letting people know that the holiday is approaching will boost sales and encourage them to interact with your store.
A great way of increasing click rates would be to offer holiday as a baymard institute report found related bundles! discounts and discount codes. This can also help to increase the customer base if it reaches those who might not have made a purchase without this extra incentive.
A great way to optimize email and SMS marketing is through using an app that specializes in this! such as Tapcart or Attentive. They create carefully planned marketing sequences based on online actions! and previously gathered customer data.
Finally! having a dedicated landing page to email
SMS customers is a great idea. This can be holiday related and ensure that the bounce rate remains low! and satisfaction remains high.
Specialized Targeting
Creating audience segments is a great way of directing customers to relevant information they want to see. Dividing target customers in appropriate groups is a great way of being able to offer personalized 4th of July products at scale.
Audience segments can be divided using data such as demographics and geographics. They can also be split using real-time click profile data which can help to overcome data infringement and privacy issues.
Targeting in this way means that all of singapore number the benefits of personalization are met! on a large scale. The more personalized the website is! the more likely shoppers will spend more and increase brand loyalty.
