Disney is one of the of El Ojo de Iberoamérica and has proposed. Clear objective for these three days of the festival. To open spaces for dialogue to address how advertising should focus. There is a making communication more inclusive . After the talk on diversity that took place yesterday. Starring Belén Urbaneja , today a new discussion table was opened starring André Takeda. Head of Creative Services of The Walt Disney Company Latin America. Argentina and Mariano Pasil , CEO of Liebre Amotinadaand President of CPA Argentina. Which has been moderated by Yan de Simone, CEO & Founder of BI UNIVERSE, Argentina .
Equitable and inclusive communications strategy
The moderator passed the baton to André. Who told us about his 25 years of “inexperience. Building communication around diversity. And he alleges top industry data that there is still a lot of work to be done in the advertising world. “There is a reality and that is that creativity and ideas have always been a privilege of a world of people, and when there are privileges there is no diversity,” she says. In this sense, André points out that creatives have the power to break with privileges and that they have to undo part of the path taken until now to open spaces on the work table and divide the ownership of the message.
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It is not enough to put yourself in the other’s place, you have to give space at the table for the other to speak. At Disney we have a responsibility CRYP Email List to ensure that our storytelling is 100% inclusive, and we will never develop content that generates an impact without counting on certain groups. We must open space at the table for a truly diverse team and thus hear more voices. It is everyone’s responsibility,” he says. André further notes that “inclusive creativity is a daily process. How do we create a long-term diverse.
