Search Engine Optimization (SEO), at its core, is a strategy used to help websites attain higher rankings on search engine result pages (SERPs). But why should anyone care about these rankings? The answer is pretty simple: increased visibility translates directly into more traffic, clients, and ultimately success in your field.
Now let’s talk specifically about SEO for accountants. Just like any business endeavoring to make their mark digitally, high-ranking website traffic directly influences accountant firms’ ability to attract new leads as well as retain existing ones.
SEO Keywords for Accountants
For local Agent Email List accounting firms targeting their immediate geographical area, Local SEO comes into play – the use of location-specific keywords within the strategy automatically narrows down competition benefiting you by amplifying your search engine exposure.
Undeniably to identify relevant keywords for accountants operating on a regional basis, you can hit it through Google My Business profile creation/update using localized ‘SEO keywords for accountants’ emphasizing city or state names: e.g., ‘tax accountant Atlanta.’
Mobile-Friendly Websites
The first Agent Email List thing to consider when optimizing the SEO keywords for accountants on your website are mobile devices. According to research from Statista, over 50% percent of all web traffic comes from mobile devices. Given this pervasive use of smartphones, having a mobile-friendly website is no longer an option—it’s a necessity.
Here are some points worth considering:
Google prioritizes mobile-responsive sites in search rankings.
A site that is difficult to navigate on a small screen or takes forever to load may turn away valuable leads.
