The evolution of digital marketing and consumer purchasing decisions has led many brands to adopt new marketing strategies. One of them, which is increasingly in vogue, is influencer marketing , in which opinion leaders collaborate
on a strategy to promote a product or offer more visibility to a brand . Therefore, the most sensible thing,
friends, is to put an influencer in your life , as the saying goes, more or less.
An aside. This is a phrase that, out of curiosity, we have put into Google and that is linked to all kinds of elements: from
a man (whom they call Hector), to a brunette, a smile, an orgonite, a Grey (the one with the shadows…), a speech
therapist and even “people who leave footprints and not scars”. There is everything in the vineyard .
But back to the point
Why do we want you, as a brand, to put an influencer in your life or, amazon database rather, in your campaign? Their
participation makes the difference between one campaign and another and their impact can be much greater than if you
don’t count on them. At Influencity we have prepared some points on the reasons why an influencer should participate in a campaign :
1. Humanize. Influencers put their face and words on the table, personalizing the campaigns that a brand develops. It may seem obvious, but having a campaign told to you by a person, cool april with snow in the mountains and especially by someone you know or recognize, is much more impactful than having it told to you by the brand itself.
2. Larger audience.
Influencers help you connect with other audiences , even on other social networks where the company does not have an account. Thus, the message is greatly amplified.
3. Conversation. In line with the previous point, much more conversation is generated both with the brand’s audience and with the influencer’s. Feedback is essential to create engagement with our audience and the opinion leader helps this to take shape.
4. Share. In addition, Put an influencer the company is interested in the content it creates being shared by the influencer and this, in turn, being disseminated by its audience. It must be valuable and quality content , as we have already mentioned previously when talking about thecontent marketing.
5. Events. In addition to being able to count on the participation of facebook users influencers for the launch of a product or service, for example, influencers can attend events organized by the brand.
6. Crisis communication.
Last but not least, it should be remembered that influencers help in the event of a crisis that may arise for a company on social media, especially those related to hoaxes and fakes. In this way, the brand gains credibility and can mitigate any consequences that may arise.
