The notoriety that events bring to the launch of a product or service represents an opportunity for brands that they
cannot afford to miss. Currently, in addition to the traditional publicity actions and advertising inserts to promote the event, actions with influencers are increasing.
Influencer marketing is increasingly present in event communication strategies
As our dear Vilma Núñez points out, influencers provide credibility, trust and exclusive content and, in addition to having
a loyal audience, they make good recommendations. Therefore, overseas chinese in uk data influencers are an essential part of the guest list for an event .
When organizing an event, it is important to keep in mind that, if you want the desired impact, gathering a significant
number of influencers can provide more than optimal results. These opinion leaders are responsible for filling digital Influencers platforms with comments, photos and videos.
Therefore, we leave you with some considerations so that your event with influencers is a 10 :
- First of all, we need to ask ourselves why we want influencers to attend our event : to raise awareness for
- our brand, to promote the launch of a product, for a new service that has opened in the city or to gain reputation.
- After searching for influencers that fit. Your profile and having contacted them in a personalized way , you have to define the message for them . Of course, always leaving april weather and more them free to write according to their originality or with humorous notes or with their own personality.
- Continuing with the message that needs to be conveyed, the hashtag to be used, the mention of the brand, and whether it is essential to upload a photo. Video or URL should be specified. It should also be mentioned whether a post is required after the event or. If there is a minimum number of tweets or photos on Instagram, although this is often left to the influencer’s choice.
- Another aspect that must be addressed with the facebook users influencer is what will be offered in return : whether it is financial compensation, a gift, the event dinner if it is a very exclusive place or packaging.
- And finally, after the event, the result must be monitored.
Furthermore
it is well-born to be very grateful and. It would be a nice touch to thank the influencers for their collaboration and
participation in the event, as well as to ask them what they thought. What they would improve, what they liked the most, etc.
