How to create a quiz A quiz is a short quiz or test. Companies place them on their website or in advertisements so that users answer questions and leave contacts. In 2020, quizzes on company websites were found in a variety of areas: from real estate to cosmetology. There are still entire quiz landing pages. In 2022, we suggest rethinking and understanding how to use quiz mechanics using messengers and without third-party services.
How quizzes benefit business:
- Quality leads. A person who has completed a survey, agreed to a call, or left their details is clearly interested in a service or product.
- Formation of a precise commercial proposal. The client himself specifies the parameters important to him, and you offer a ready-made solution.
- Audience research: People are more likely to take a 10-question test than to take the time to call and share their pain points.
- Audience segmentation. In a game form, using a survey, you can divide the audience as finely as you like, right down to the parameter “what kind of bread are you”, if this will help in future sales.
To create a quiz, special services or messengers are used. Let’s consider the differences.
Quiz on the website and in messengers: what are the differences
Work in one window. In quiz services, leads are kuwait whatsapp data to special forms or a CRM system. The manager is forced to check whether a new contact has arrived, manually refresh pages and frequently switch between windows. There is a risk of processing the application untimely or even missing it. It is unlikely that the client will sit and patiently wait until they are finally contacted.
A quiz in a messenger reduces such risks to a minimum – all notifications and work will be in one window. The manager sees what answers the client gives in real time. You will have to learn about new leads from quiz services from integration with mail, Google Sheets, VKontakte, SMS or Telegram. There are many options, but you will not be able to work from one window.
Audience. Landing pages with a quiz are used as a free content buys trust magnet for a new audience: take the test > leave your contacts > get a consultation, guide or any other free benefit. A quiz in a messenger will also close tasks for existing clients: make repeat or related sales, shake up a dormant base, warm up cold leads.
A quiz seems like a free tool: How to create a quiz
what’s so special about it? You pay for a subscription, create surveys, ask for contacts, and that’s it. In fact, this is a conditionally free tool – it’s not hard to create a chain of questions, and it’s easy to ask for contacts, but who? In the case of a quiz landing page, traffic from search engines, advertising, and social networks slovakia business directory to this landing page, and the price of one lead varies depending on the industry, day of the week, mood of the director, and magnetic storms.
The situation is similar in messengers: to attract a new person, you need advertising. In the case of a quiz for people whose contacts you already have. Additional costs for attracting an audience will not be required. Pay for a subscription to the messenger and sales funnels to launch a quiz.
In any case, the final price consists of a subscription. To the service and distribution costs. The quiz service will cost you less, but if you end up using messengers anyway, you will have to pay for the service, the messengers, and the distribution.
