In magazine land, sales sometimes account for the entire turnover. But usually – and certainly online – advertisers provide the bulk of the turnover. Advertisers have no influence on the content. The target group profile determines the content. If all goes well, the publisher ensures a perfect match between the two. After publishing, you can easily calculate the success: revenue from sold magazines (or advertisements) minus the costs of publishing is the degree of success.
In content marketing, the return
A is expressed in ‘views’ and social expressions of sympathy for the brand. There is a pitfall here, cayman islands phone number list which we must overcome. The temptation is great to lard content with ‘subtle’ sales talk and products. Then you are ‘polluting’ valuable content and you start to limp on two thoughts (between sales and value). That gives the target group an unheimlich gefuhl . The target group starts to doubt the focus and that is of course counterproductive. A better method is to create useful content, which does not contain your product or brand, but is located in the world of your target group: edge content .
Example of Edge content. C1000 tips, how to see how done your steak is.
Think of the barbecue campaign of C1000 a few summers ago. The as a baymard institute report found Free content buy video content was not about the supermarket, not about the sauces on offer, but how you as a list of us mobile phone numbers databases garden chef can grill the perfect steak without any fumbling. Without the risk of charred content. Even with the sauce bottles in the picture, that went well, because the story was about the preparation, useful content. People remember that the brand adds.
