Creating quality content is only half the battle. You also ne to make sure that the article, post, video or podcast is seen by the audience. This process is called distribution. Anna Putyatina, editor-in-chief at Aktion Marketing with 8 years of experience in content marketing, will talk about content distribution channels and assessing their effectiveness.
Content
Why content distribution is need and how to set it up
Which distribution channels are working in 2023
How to evaluate the effectiveness of channels
Why content distribution is need and how to set it up
Even the coolest material won’t work if you library shop don’t put in the effort. Content distribution is need – this is a method of delivering content to the audience, with the help of which the business solves its problems: get leads, increase recognition, increase traffic, increase product sales.
Chaotic seeding of content is unpredictable, like shooting a cannon at sparrows, and requires huge company resources. To organize the distribution of content, a strategy is made: for a month, a quarter and a year. It is not necessary to make an official document with the signature and seal of the CEO, but it is necessary to understand the goals, objectives and ways to achieve them.
The strategy can be revis. If one of the channels does not work, resources should be reallocat
Towards a more successful one
Distribution is a source of traffic along with direct visits or referral links , for example, from another site. The UTM tag will provide information about where the user came from. Content promotion usually accounts for more than 80% of all what to write about in a blog traffic.
The following types of distribution are distinguish
Paid – for which you pay directly to the Yandex advertising network, VK, MyTarget, bloggers, etc.
Marketing communications require teamwork and money. At the same time, there is a high probability of mistakes at first. Entrust your company’s content marketing to the specialists from Aktion Marketing : our experience and the resources of a large holding are available to your business.
