criterion for such material is the benefit to the reader. It is necessary to find a balance between business goals and the interests of the reader.
Ideally, you should think through a full-fledged content strategy before starting a blog. We have on how to create one. But if you don’t have the time or energy for it, just consider a few factors before creating topics:
Create a clear and measurable goal.
Understand what you want from whatsapp data your blog: formulate it as a specific task that cannot be interpreted ambiguously. It is good if the result you want to achieve can be measured in numbers. This will make it easier for you to determine whether you are moving in the right direction while working.
The abstract goal is to get more clients.
A clear and measurable goal – to increase sales from social networks by 15% in 4 months
Understand who you are writing for: what interests these people, what experiences they have, what they would like from you or your company. To determine who you are writing for, analyze your current customers: this can be done from marketing and sales data, or by talking to the company’s managers. Based on the results of the mini-research, describe the portraits of average buyers – imagine them every time you come up with a topic.
Decide on platforms.
Decide on which channels you will post content on and see what content is becoming popular on these platforms. Depending on this. Adjust your publications: somewhere more pictures will be required, and somewhere readers expect more technical descriptions.
For example. If you sell toys for children. Adaptation for playgrounds might look like this:
→ in the blog — we publish a magazine for mothers: we talk about raising children, child psychology, and share ideas for educational games. We integrate product advertising into the content natively— we publish product selections, short notes and life hacks. We focus on visuals, show the product in the most attractive way.
→ Zen — we prepare advertising and entertainment content. We write about life hacks for mothers, debunk myths about parenting, and talk about interesting games. In our articles, we show how our products help solve problems.
Think through content scenarios.
For this. We use the Hunt Ladder — a principle so erreichen sie eine erfolgreiche sms-marketingkampagne by about a specific solution. At the last stage — about a specific product.
We wrote in detail about how the Hunt Ladder works when creating content in the article on creating a content strategy .
Focus on these parameters and approach the content consciously. For each publication, set a specific task that it should achieve – then the blog will be useful for both readers and business. Below we will list specific formats that can be used in the blog.
Publish analytics
To make your readers buy from you, you alb directory need to convince them that you know your stuff. To do this, demonstrate your professionalism through analytical materials. Post research on your business area, share your own data and observations. What types of content can you post:
Reflections and observations. This is content based on personal experience. In such publications, a company or expert shares their opinion on how to solve a potential problem of the reader. Such materials can be accompanied by statistics or cases.
