Developing cost-effective contextual Disadvantages of context advertising can sometimes take a lot of time and resources. To set up a campaign, you need to select key phrases, write ads for them, divide them into groups and set bids. If you have thousands of keywords and ad groups, the amount can run up to a pretty penny. However, large companies often outsource targeting.
It is also worth remembering that context, unlike SEO, requires constant cash injections. As soon as the budget runs out, the flow of customers will stop. And the cost of a click can reach hundreds and even thousands of rubles. This is especially true for commercial key phrases like “buy furniture in Moscow”.
Contextual advertising budgets
The costs of contextual advertising directly depend on the niche, competition and rates. Here are approximate figures for Yandex Direct:
- Everyday goods/services (food, clothing, taxi) – from 30,000 rubles per month
- Goods/services of the middle price segment (furniture, household appliances, repairs) – from 50,000 rubles per month
- Expensive goods and b2b services (cars, real estate, banks) – from 200,000 rubles per month
It is important to monitor the ROI (return on investment) indicator. If you spend 100,000 rubles a month and earn 80,000, you need to change something. Either improve the quality of traffic or reduce the cost of the application.
3. Comparison of SEO and contextual advertising
Speed of results
If you need quick sales, definitely choose oman email list context. Set up a campaign, top up your account, and off you go. With SEO, you’ll have to wait at least 4-6 months, and even then, there are no guarantees.
Long term effect
But for a long-term strategy, SEO is better. Yes, the first months will be wasted. But then the site will steadily bring organic traffic and applications, and for free. This won’t work with contextual advertising – no money, no impressions.
Cost of customer acquisition
Due to organic search results, SEO promotion allows betting email list you to reduce the cost of an application. For example, a regular online clothing store spends 300 rubles per click on context and gets a conversion of 3%. That is, the cost of an application is 10,000 rubles. With SEO, an advertising budget is not needed, so the cost of an application will be several times lower.
Audience reach
Generally speaking, SEO and contextual advertising work for different audiences. Context “catches” hot customers who are ready to buy. And organic search is more suitable for attracting a “warm” audience that is still studying your products and services. So for maximum coverage, it is worth using both channels.
Conclusion
Both SEO and contextual advertising are technological tools for support in the call center effective Internet marketing tools. But they work differently. Context gives a quick result here and now, and SEO – a long-term perspective. The difference between SEO and contextual advertising is best seen in terms of timeframes and budgets. We recommend combining both methods to receive both hot applications and a stable influx of organic traffic.
