When it comes to privacy, people want to be in control. New regulations and platform technology standards are empowering users and challenging online marketing approaches that businesses have relied on for decades. At Google, they have been innovating their audience solutions to help brands engage with the right people at the right time, while protecting user information.
Being privacy-ready gives your brand a competitive advantage. A recent study showed that offering a positive privacy experience can increase brand preference share by 49%.
The following 3 audience strategies can help achieve results and ensure customer privacy expectations are met.
Strengthen direct relationships with your customers
Today, 66% of users across countries consider it important to fantuan database have a personalized experience with a brand. To better understand customer needs and deepen relationships with them, forward-thinking companies are building measurement infrastructures based on their own data capable of delivering relevant ads and lasting performance.
In addition to tools like Customer Match and Enhanced Conversions
Google continues to develop its first-party data solutions. The recently announced Publisher Advertiser Identity Reconciliation (PAIR) solution in bart lorang from fullcontact Display & Video 360 gives advertisers and publishers the option to securely and privately reconcile their first-party data to reach audiences who have visited both an advertiser’s and publisher’s site. This means brands can meaningfully connect with their most valuable customers at scale, without relying on third-party cookies.
“LiveRamp is excited to implement PAIR on Safe Haven and make it available to our 450+ advertisers and 11,000+ publisher domains,” Scott Howe, CEO of data enablement platform LiveRamp , said in an email. “Marketers and publishers alike recognize that there is no silver bullet to the end of cookies and are looking for solutions that prioritize privacy and improve customer experience.”
Multiply connections with your customers using Google AI
Meeting your customers where they are means being whatsapp filter aware of their needs as they arise. Google AI is your business’s multiplier, helping you be ready for whatever comes next. Its machine learning models were developed and refined over years of performance measurement to identify patterns and make audience predictions based on them.
By combining your advertising intelligence with Google’s AI-powered insights, you can market at the speed of consumers while preserving people’s privacy.
For example, targeting optimization helps you reach new, relevant audiences that are likely to convert. Google’s systems do the heavy lifting of finding additional customers in a sustainable way, helping you unlock the next wave of growth at your specified return on investment (ROI).
