Each of these groups has its own expectations, needs and interests, which must be considered by companies when making decisions.
Synonyms in Portuguese that can be used for stakeholders include: Interested parties, Interest audiences, Interest groups and Social actors.
In other words, they are the stakeholders in a given enterprise. Imagine a company that produces organic food. Its stakeholders include:
- Internal: employees, shareholders, board of directors.
- External: farmers, packaging suppliers, customers, supermarkets, regulatory bodies, local community, NGOs working in the environmental area.
Why are stakeholders important?
Let’s continue with the previous example; imagine a company that produces organic food.
Its stakeholders include the farmers who whatsapp lead provide the inputs, the employees who process the food, the customers who consume the products, the communities where the factories are located, and the regulatory bodies that oversee production.
By building solid relationships with all these groups, the company ensures the quality of its products, customer satisfaction and business sustainability.
Therefore, effective stakeholder management is fundamental to the success of any organization.
Types of Stakeholders and How to Identify Them
Stakeholders can be classified in a number of ways. Two of the most common classifications are:
- Internal vs. External:
- Internal: they are part of the best apps for mobile learning organization, such as employees, shareholders, board of directors.
- External: not part of the organization, but affected by its activities, such as customers, suppliers, government and community.
- Primary vs. Secondary:
- Primary: have a direct and significant interest in the results of the project or company, such as investors and customers.
- Secondary: have an indirect but still important interest, such as NGOs and consumer advocacy groups.
But we can also go into more depth. Take a look:
Internal stakeholders are those who are part of the organization and play a fundamental role in its day-to-day operations. They are the ones who drive the business forward and ensure its continuity.
- Employees: The workforce is the b2c phone list engine of the company. They are the ones who transform ideas into reality and ensure the delivery of quality products and services.
- Managers: responsible for leading teams, making strategic decisions and allocating resources, managers are key players in the organization’s success.
- Owners and shareholders: The company’s investors, whether individuals or groups, have a direct interest in the organization’s financial results and growth.
External stakeholders are those who are outside the company, but who have some type of interest or are affected by its activities.
And how to identify stakeholders?
To identify the stakeholders of a project or company, your business can use several tools and techniques, such as:
SWOT analysis: assess the strengths, weaknesses, opportunities and threats of the business to identify key stakeholders.
Therefore, to determine the SWOT analysis it will be necessary to identify the Strengths (strengths), Weaknesses (weak points), Opportunities (positive external factors) and Threats (negative external factors) of a given scenario.
