Use TikTok’s video response feature to 14 Drive action continue the flow of the conversation. Brands can use video responses to answer questions, but they can also be used to recognize audience members. If a user earns a top comment via a request, suggestion or simply a funny remark, the brand can follow up with a personalized video response.
Commenting on viral videos is another common practice
If you go to the Discover tab, you’ll see trending hashtags with brands commenting on popular videos, taking advantage of the potential reach. However, social media marketers also interact with TikToks middle east mobile number list that directly mention their brand in the caption or video. Bonus points if the video aligns with the brand’s values or showcases new products.
Another factor to keep top of mind is to stay true
to the culture of the app. Be light-hearted and funny, but beware the fine line between creative and cringe. Understanding the nature of the app is key when navigating the comment section. Knowing marketing communication channels how to craft relationships in the TikTok comment section should play a major role in your strategy, especially when building awareness with younger audiences.
These are just the basics to keep top
of mind when developing your TikTok comment strategy. Embrace innovation by brainstorming new ways to cultivate dialogue with your audience and create lasting relationships.
Ready to get started? Here’s how to select who can comment on your videos:
Go to your profile page and click on the three bars in the top right corner. Click on Settings and Privacy. Click on Privacy b2c fax and scroll down to Comments.
On this page, you can choose who can comment on your videos. You can select Everyone, Followers, Friends or No One. If your account is public, “Everyone” allows anyone to comment when the comments are turned on. If your account is private, “Followers” requires users to follow you in order to comment. “Friends” refers to people on the app who you follow and follow you back.
You can turn off comments on all of your existing videos here as well.
You can also toggle comments on or off right before posting a video, or for a single existing video on the screen shown below:
From lively dance moves to challenges like
the Adult Swim craze, TikTok is the hotspot for online for trends. Over the past two years, brands have participated in a variety of comment trends to help fuel awareness and reap TikTok’s business benefits.
For example, user @ripkekenkenz said 14 Drive action she would shave her head if the Detroit Lions commented on her video. And they did, along with a plethora of other sports teams, marking a trend where creators pander to brands to achieve virality and drive engagement. The video received over 30,000 comments, as of May 2022.
