Communication channels are a broad concept that can be found in various areas. In this article, we will review and provide examples of communication channels in business from the point of view of their benefits for the development of the company.
General concept
Let’s start with a general concept and understand what communication channels are.
Communication is the process of transmitting a message from one person to another, from a source to a receiver. A channel is a means of communication through which people transmit messages.
In the Process communication model, which we will discuss c level contact list below, the channel is how we convey information and how it is receiv.
Communication can be verbal – the exchange of messages through speech (this also includes written communication) and non-verbal – facial expressions, gestures.
In marketing, modern communication channels are phone calls, instant scientific and effective work task management process messengers, social networks. Also, examples of popular verbal channels will be any website, email and various advertising formats.
Participation in festivals, conferences, exhibitions, promotions. The company can act as an organizer, partner or sponsor of the event. Such events are useful when the target audience of the product is the guests of the upcoming event.
Using this promotion channel increases brand awareness and helps to highlight the company’s activities and values .
Sites
The communication channel works for almost any brand. Different types of sites solve different business problems. For example, getting to know the company and its services, sales or collecting personal data to form a customer base.
With the help of the site, the user can form a primary idea of the brand and product. He evaluates the content of the site, its interface and design.
Social mia
One of the most effective communication channels that helps companies zn business directory increase audience loyalty and become closer to consumers.
Here the audience is introduc to the process of creation and production of the product, its features and properties. Or they talk about news and events, conduct audience surveys, receive feback and reviews.
