Can you believe that there are still people who think that social media management is an amateur activity? That’s why it’s very common to hear phrases like “my nephew also uses Facebook”, “there’s a website that does it automatically” or even “but all you need is a nice photo and a little text”.
But the truth is far from these statements . Good social media management is serious work that requires a lot of attention. It also requires study, so armenia phone number data that success can be even greater! After all, if you don’t know how to manage your profiles correctly, it could end in failure.
Working with social media requires planning, analysis and knowing how to write good content. But don’t worry, we’ll show you how to manage social media effectively. Keep reading and find out everything you need to know!
After all, what is social media management?
If you are just starting out in this field, knowing what social media management is is very important. This activity consists of regularly publishing content on some of these platforms . However, your actions need to be more effective than just selling your service on your pages.
And it’s not enough to just have good images while less visually engaging they and text without spelling mistakes. In addition to attracting your audience so that they can like, comment and share your posts, you need to convert them into sales.
To do this, you need to have planning and strategy so that your posts are more than just pretty. They are also strategic and sellable.
How to create a plan to manage social networks?
In your social media management planning, here you need to know are some strategies you need to have:
1. Persona
A persona is a semi-fictional character that represents your ideal customer. To create a persona, you need to conduct market research and use analytical tools available on the internet.
A persona is made up of your name, surname, age, profession, hobbies, activities and topics of interest. These points will give you guidance cell phone number on what topics to post on your social networks.
For example: Lucas Gonçalves, 20 years old, nursing student. He uses social media to find out about topics that interest him, such as topics about you need to know his profession, movies, series and music. His dream is to work in a large hospital and help lots of people.
Using this information, your team will know what content will attract Lucas’ attention.
Do you want help defining your business persona? Watch this free class and follow our persona definition model . This material has already been used in consulting for hundreds of clients
