You’ve probably heard about targeted advertising. Or maybe even tried setting it up. But let’s be honest: it’s not always clear what kind of beast it is and how to use it. We’ll figure it out now.

To put it simply, targeting is advertising that is shown only to a certain group of people. You kind of “target” a specific audience. Let’s say you have a children’s toy store. Why would you show ads to pensioners? That’s right, there is no need. But for mothers – that’s just right.

Where should the target be placed? There are a ton of options. But the main players are social networks and search engines.

In social networks (VK, Odnoklassniki, Telegram) – these are all sorts of posts, stories, carousels. And in search engines – banners on search results pages. You can also place ads in applications, on partner sites, etc.

We’ve sorted out the location. Now the most interesting part is how this target works. And it works, my friends, on Big Data. This is when a bunch of information is collected about each of us on the Internet: age, gender, interests, search queries, etc.

So, when you launch a target, the platform new zealand email data (it doesn’t matter, VK or Yandex) analyzes this data and finds people who match your criteria. And voila – shows them your ad.

Well, we’ve figured out how targeting works. It’s time to talk about what benefits it can bring to business.

First and foremost, targeting allows you to save your budget. You don’t spend money on showing ads to people who don’t care about your product. You only betting email list  pay for advertising to potential clients. Beautiful!

This is especially relevant for small companies. You know how it happens: the budget is limited, but you want to reach the maximum audience. This is where targeting comes to the rescue.

The second point is the growth of conversion. This is when people who are simply interested in advertising turn into real buyers/clients. And all because the target shows ads to the target audience.

Look: if you advertise healthy food delivery services, who will benefit more from this topic – fast food fans or healthy lifestyle fans? A rhetorical you can use not just one technique question. So targeting helps to filter out the former and focus on the latter. The result is increased conversion and profit. Just what the doctor ordered.

So, we’ve sorted out the perks of targeting. But, as they say, the devil is in the details. Now we’ll dig deeper – study the types of targeting.