Working with a B2B/SaaS company can be a challenge at times, especially when you’re not sure what you should know about the company.
That’s why today I’ve prepared 5 tips for you to find out before you start working with the company, so that your campaigns are easier to set up and bring great results.
You should know their competition
Once you know who your company ‘s direct competitors are, you can find out more detailed information about where they investor database advertise, what they have in their ads.
what creatives they use, or what they invest heavily in. All of this information will then help you when creating creatives and also when deciding on a budget.
You should understand how the purchasing process works
For B2B and SaaS companies, the purchasing process is always more challenging because it involves many more people in the decision-making process.
Therefore, try to find out as much anyone who chooses omnisend will definitely benefit information as possible about their purchasing process. How long is the purchasing process, how many articles are included in it, who enters the decision-making process, etc.
You should try their system, or at least know what the most important features are that customers appreciate the most
You should try out their system or at least know their most important features, because it may happen that the customer will not search for the maldivian lads entire software, but will specifically search for just one feature.
At the same time, you can then communicate these features in campaigns.
