A major player in the life of companies that want to get involved in content marketing, a web writing agency can act on several levels: creation of content with high added value, conversion of Internet users into customers, optimization for search engines or even marketing analysis. Its services are requested by both SMEs and large firms.
Table of Contents
From creating a product sheet to designing a blog post, we tell you everything about the services of a web writing agency .
What services does a web writing agency offer?
Blog Article Writing
The blog article is a type of content that is inseparable from web content writing. Its main purpose is to inform Internet users about a subject or about the news of a company. In addition, a blog post helps improve its natural referencing and thus its web traffic . But for this, it must be optimized for search engines through several actions: insertion of keywords in the hot zones of the content, information of the title tags, meta, h1, h2…, insertion of optimized images, etc.
Writing a press release
As its name suggests, a press release is an informative (and not advertising) document designed to communicate information to journalists (or to a news site) so that they can relay it. It is a relatively short text that summarizes information on a specific subject: creation of a company, launch of a new product or other particular event. The writing of a press release is dictated by a certain number of rules: use of the present tense, conciseness, neutrality, corpus responding to the famous 5 W (Who, What, When, Why, Where), a conclusion indicating the contact details of the company to contact… The question of delegating its design to a web content writing agency should therefore not arise.
Writing a white paper
The white paper, also known as an “ ebook ”, is a complete and practical guide dedicated to a product, a technique or a problem . Intended for prospects, this communication medium explores a subject in depth, with the aim of fakten über das menschliche wachstumshormon convincing the reader of the interest of a service/product and positioning its brand as an expert in the field. Writing this type of content requires the know-how of a qualified service provider to provide added value. Hence the need to use the services of a web writing agency .
Writing a dressing content for a website
This type of content is written using copywriting techniques that should be mastered. A cover text has several roles within a website, namely: presenting the company while informing , promoting the services or products of the brand and improving the visibility of the website on search engines.
Writing a category page for an online store
The category page of an e-commerce canada email lead site is particularly important since it includes all the product sheets (see below). It not only improves the user experience, but also boosts its SEO. In addition, be aware that category pages are those that collect the most backlinks (external links) in an online store. Generally, they will have to include personalized descriptions focused on keywords .
Writing product sheets
The product sheet is a significant marketing asset to generate more sales on an online store. Its design combines information, copywriting and technicality. Hence the importance of turning to the services of a qualified expert such as a web writing agency. This type of content aims to provide information on the product for sale while leading the Internet user to click on the “buy” button. You can also go to our practical guide to master the writing of a product sheet .
Web content writing agency: additional information…
Choosing the services of a web writing agency or a freelance web writer?
An editorial content agency benefits from a team of web editors , proofreaders , SEO specialists as well as technical and linguistic trainers in order to succeed in a major content marketing project. In other words, it will be able to guarantee a quantity and quality production of your texts, whether they are blog articles, press releases, product sheets or white papers.
A service provider specializing in freelance web writing , on the other hand, is an alternative to meet specific needs. However, you must pay particular attention to their choice. Take into account several criteria such as: the freelance web writer’s field of expertise, references, knowledge of SEO optimization, production capacity, availability, etc.