Specific research: This type of study is The importance carri. out for a more limit. segment of our target audience.
Experimental research: It consists of subjecting volunteers to certain experiences in order to evaluate different reactions.
We have already defin. what market research is and what it is us. for . If you are thinking of doing a market study for your company, you should know that the results collect. will not be fix. or forever. This is because market studies are not universal but specific and are carri. out in a given context, so if the socio-economic context changes, the patterns change.
Let’s look at an example to better understand
Why market research is important at different times of the year.
Online shopping habits in January 2020 were not the same as those in August 2020, in the midst of the pandemic. According to a whatsapp number database study by CACE, e-commerce increas. its turnover by 84% in the first months of the pandemic in Argentina. Therefore, any market study on a niche that does not usually make online purchases must be updat. bas. on the new changes in the way consumers live.
The most important thing to understand is what market research is and what it is us. for. It is a tool that provides organizations with an analysis to understand people’s consumption patterns at a given time, the geographic location and the social class of a particular niche.
Most companies conduct these market studies The importance
Twice a year, so that they can take advantage of the opportunities present. by changes in consumer habits and also anticipate mautic system features possible changes that could present some type of risk for the organization.
So how do you do market research?
If you have never done a market study, here are some points to keep in mind to do it correctly:
Define a goal for the study : Set a mobile list goal for your market study that defines what it is for in relation to the current situation of your organization. What data do you want to collect and for what purpose? This will allow you to know what actions you should take and which ones to leave aside.
