There had been little talk about Pinterest lately until a few days ago when it announced a bombshell: it will soon incorporate an image recognition system that will allow its users to buy products directly from its platform. Is this a big news or not?
With more than 100 million users
This network has become more commercial, where you can find clothes, gambling data taiwan accessories, food, DIY products, etc. That’s why last year it included a button to make purchases, and it wanted to advance in e -commerce, which after all, is the future of shopping. Let’s remember that in Spain alone there are 16 million people who make purchases through the Internet.
In this regard, Pinterest president Tim Kendall has stated that 55% of users the trough or low in the height perceive this social network “as a place for shopping.” They also have the advantage of being a consolidated platform, with a loyal audience and it has become a reference in terms of following trends.
As explained by Pinterest, the service will be easy
“Just tap the visual search icon at the top of any Pin and explore the pins to see similar items.” It’s similar to Shazam, but here you scan an image and it shows you what’s in the catalog.
In addition, users will be able to find products from the same brand and check out other offers. To do this, Pinterest will work with more than 20,000 stores that add up to 10 million products , a giant shopping center.
With this new system
Pinterest gains prominence compared to its main competitor, Instagram . Although both social networks are different, the basis of the image is what brings e-commerce revolution them facebook users together. 27% of Internet users are on Instagram, while 13% are on Pinterest, but both are growing in number of users. In fact, they were the networks that grew the most in 2015.
The main difference is that Instagram shares lifestyles, has a younger audience and is the social network par excellence for influencers; although it is true that they share a feminine and urban profile. And what about the influential people on Pinterest, the pinfluencers ? Being a platform more inclined toe-commerce, the winners are the brands. However, there are influencers, and many, with thousands of K, and in different sectors:
