In B2B sales, the volumes that can result from upselling The contribution and cross-selling initiatives should not be underestimated.
Did you know that according to Marketo, 90% of the value of a customer is obtained after the first contact? In marketing terms, the term after corresponds precisely to upselling and cross-selling activities.
Continue reading this article to discover some tips to achieve maximum results with these strategies.
Some useful data on b2b sales
According to Genesys research cited in this The contribution article , offering whatsapp number database an optimized customer experience means:
improve retention (for 42% of the companies interviewed)
increase satisfaction (for 33% of the companies interviewed)
create upselling and cross-selling opportunities (for 32% of the companies interviewed)
In the forecasts of B2B companies, 77% of the turnover should come from existing customers – through cross-selling campaigns, contract renewals and upselling (source: Sirius Decisions ).
Let’s move on to strategic tips to increase sales.
Personalize the customer experience
>>>>>>>>>>>>>>>>>>>>>In b2b, as in b2c, users The contribution expect an interaction that is as They were not at the level they personalized as possible, to immediately obtain the information they are looking for and answers to doubts, questions and objections.</p></p></p>
It is no coincidence that conversational marketing and chatbot technologies have spread so massively even on the websites of companies operating in the business to busi
ness
sect
or .
Thanks to chat, whether live or supported by bots.
The user receives assistance 24/7 and the company can obtain equally important benefits.</p></p></p>
The success of B2B sales strategies depends a lot on the willingness of salespeople to provide added value, without forcing the de
al t
o cl
ose.
Improve customer service and increase turnover
>>>>>>>>>>>>>>>>>>Offering acquired customers a service cell phone number upgrade (a classic case of upselling) means demonstrating the opportunities available to them to fill any gaps and increase efficiency.
We find several examples in SaaS companies that provide a free trial of. The software to accelerate the purchase decision and then formulate. The commercial proposal based on the budget and needs of the prospects.
