Marketing Skills

Let’s not beat around the cookie jar: targeting specific audience segments was easier with cookies and third-party data. But cookies […]

There’s a big difference between knowing your audience and assuming you know your audience. When you truly know your audience, you can

FREE MEDIA PLANNING TEMPLATE Track and organize your media planning and media buying with this free paid media template. Download

  Have millions burning a hole in your pocket but missed the deadline for a Super Bowl LIX ad? Here’s

  FREE ADVERTISING PLANNING KIT Plan and launch an effective advertising campaign with this guide and set of templates. Download

As TeqBlaze CEO Anastasia-Nikita Bansal explains, real-time bidding provides marketers “real-time insights and the ability to adjust campaigns on the fly.” She

On the most basic level! I always start by simply measuring impressions. Impressions are the easiest metric to track! but

Real-Time Bidding Example   Let’s say I’m the marketing manager for Silk, a UK-based beauty brand that just launched a

  There are several pieces involved in the real-time bidding process. Before we put them all together! let’s take a

FREE MEDIA PLANNING TEMPLATE Track and organize your media planning and media buying with this free paid media template. Download