Google has just updated its SEO recommendations. The Webmaster Guidelines are now Google Search Essentials.
What changes can we expect? Good or bad news for SEOs? Answers!
Webmaster Guidelines Become Google Search Essentials
After 20 years of existence, the phone number library Webmaster Guidelines have undergone a facelift. As a reminder, this is a documentation that brings together Google’s official recommendations to boost the SEO of your website.
Google Search Essentials is therefore the resource not to be missed if you want to attract the good graces of Google. Be aware, however, that it is only available in English (at least for the moment).
Why this name change?
To answer this question, we will have to refer to Google’s press release.
“The term “webmaster” is now anachronistic and few people identify with it. We wanted to focus on a generic term, a word that is not only focused on professionals, but on all creators on the Internet who want to improve their natural referencing on Google.”
Google Search Essentials: the principles remain the same.
Although the name has changed, this new documentation has not really changed in form. The principles remain the same.
However, Google Search Essentials stands out from its predecessor because of its simple and up-to-date instructions.
From now on, Google recommendations are classified into 3 categories :
- Technical requirements : Site owners are required to publish content in a format that bots are able to index.
- Spam rules : In this section, Google lists the actions to avoid in order to avoid penalties and downgrading on search definizioa, motak eta nola funtzionatzen duen engines. These include link spam, online harassment, scams and fraud.
- Best SEO practices : in this section, Google presents various techniques to boost the visibility of a web page: create quality content, choose the right keywords , optimize internal linking , publish media (videos, images, infographics, etc.), launch a netlinking campaign , etc.
The importance of SEO
SEO is now a key element for any bwb directory website. To gain traffic and visibility, the challenge is to rank well in SERP results. In addition to Google’s guidelines, there are online tools that can make your work easier and track your positioning on a daily basis , while monitoring your competitors, and thus give you the secrets to work on your natural referencing strategy.