Headless chickens run fast, but they don’t go far. For many. This sounds a lot like their haphazard approach to networking and sales efforts lots of unstructur effort.
Sometimes sales teams will call a prospect and send a follow-up email right away. Other times, they’ll wait a day in between. Often, they’ll wait a day and forget to send the email.
Or, in the worst case, they lose track of where they are. The sales process and send the same email or make the same call twice. This can be a total disaster.
Sales cadences make it easy to keep track of. Where they twitter database are in the sales or contacting process. You always send a follow-up email or contact prospects every other day. With clearly defin rules for your sales strategy. You never run the risk of sending the same email twice or skipping steps in the sales process.
Easy tracking easy refinement
Once you start using a clearly defin sales cadence, it the 14 best shopify themes: the ultimate guide becomes much easier to track and refine your sales process. Imagine you have a 5-step process that you can view in your CRM. At a glance, you can clearly identify where you are with each customer and where you tend to lose touch with your prospects.
With this information, you can begin to refine your approach. If you notice that outreach calls tend to be more effective later in the process, you can adjust your approach to reaching out to prospects once you have establish a relationship via email or LinkIn.
This data allows you to continually optimize your sales approach and improve your results.
You might be able to get away with using the “headless chicken” approach to sales when you have one or two clients, but when you start working with 5, 8, or 10 clients at a time, or hiring salespeople, scalability becomes an issue.
You can’t mentally keep track of where each client is in the sales process or keep sales strategy align across a small, unstructur team.
Having a clearly defin sales cadence solves the problem of scalability
Not only will you find it easier to organize and track whatsapp filter where different prospects are in your sales funnel. But it will also be easier to find more people to work with you.
A simple one-page flowchart is enough to illustrate to any new sales rep you hire the exact sales strategy you use so they can start making calls and engaging with customers right away.
