First, you ne. to define the objectives you are Problem statement looking for with the study. If you are just starting out, your goal will be to get to know your target market and target audience. In this regard, we recommend the article “What is the target market: Explanation and criteria for its implementation” by Zendesk .
At this stage we must:
Review the documentation on sports apparel businesses, the sports sector and the public, both in specializ. books and in reports and other informative material.
Observe other establishments in the sector and
Carry out a qualitative and quantitative study of how many people enter, how many make purchases, etc. You can also see their dataset advertising campaigns or the promotions they offer.
Research user forums, social networks, magazines and newspapers to find out what the sports community is like and what people say about its products or relat. stores.
Determine the type of research and method, techniques and instruments Problem statement
There are several ways to collect data. The way we read them will be very important, however, different conclusions can be drawn from the same data. Therefore, defining the type of research and method will serve as a guide using the mautic platform for anyone who wants to review the data and verify the conclusions generat.. In this second stage we must:
Processing the information collect.: In our example, one of the competing stores chosen for observation has a large flow of visitors. However, the percentage of purchases is very low compar. to the flow of people entering the store.
Comparing and cross-referencing data : Continuing with the same example, when comparing two sportswear stores, it was found that a mobile list store further away from the shopping area obtains a higher percentage of sales in relation to the number of visitors, but does not have as many visits as the store locat. in the shopping area. When comparing prices, it is perceiv. that the prices of the store further away have lower prices.
