Three points to note when evaluating email newsletter open rates (click rates)
There are three things you should pay attention to in order to accurately measure and evaluate your email newsletter! open rate (click rate) and proceed with analysis.
- Differences depending on target demographic
- Prioritization by content
- Possible errors due to user settings
Let’s take a look at the points to note for each.
Differences depending on target demographic
First of all! even if you are in! the same industry, you need to be aware that the target user group is different for each company. Also!, the environment in which the user group views the email newsletter will vary.
Therefore, even companies in belgium phone number library the same industry will not necessarily get similar results. Don’t just evaluate email newsletter delivery data, but combine it with other methods to get more accurate data.
In addition, to! increase the open rate of email newsletters, they need to be sent at a time when users are most likely to open them. However, the optimal delivery date and time will differ for each company.
Therefore, even if the which negatively impacts their relationships industries are relatively similar, there can be large differences in open and click rates depending on the timing of the email.
The open and click rates will vary not only depending on the quality of the email newsletter, but also on its purpose! and content. For example, notifications about changes to service content are important, so they will have a high priority and will have a high open and click rate.
On the other hand. Regular email leads database advertisements that are sent periodically tend to pass by unopened. Therefore, the open rate will be different if you send an e-mail newsletter that conveys important information to a limited number of customers, and if you send a large number of e-mail newsletters to as many people as possible.
You should also consider the content of your email newsletter depending on the type of device used, whether it’s a PC or a smartphone.
Possible errors due to user settings
There are several ways to measure the open rate of HTML emails, but the most widely used method is to look at the number of downloads of the embedded measurement image mentioned above.
However. If the recipient has their email settings set to not load images or to refuse to receive HTML emails, accurate figures cannot be measured.
