What is it?
In very simple terms, Lead Scoring is a method where you track traffic to your site, the channels through which […]
lead generation
lead generation
Automated marketing: read the minds of your customers
But how to understand online marketing in companies that do not offer simple products with a click-and-buy model? What strategy
lead generation
5 top trends for e-shops in 2015
If you own an e-shop, you probably know that you can’t do without quality performance marketing. Our experience shows that
Digital Marketing
How to Play on Clients’ Fears
When you play on the client’s fear, this, of course, increases the CTR of advertising campaigns and engagement, the main
Digital Marketing
AI: Bard has become Gemini, in Switzerland too
Google’s generative artificial intelligence (AI), known as Bard, recently underwent a transformation that was tout as major, becoming Gemini. This
Digital Marketing
Samsung Galaxy S24 Ultra: discovering AI
We continue to test the Samsung Galaxy S24 Ultra intensively. Benefiting from a proven design, this concentrate of technologies shines
Digital Marketing
Google’s new AI Gemini Pro has landed in Switzerland on Bard
Google this week launch Gemini Pro on Bard in all support languages and regions, including Switzerland. The update gives the
Digital Marketing
The tablet market will fall by 10% in 2023
The global tablet market plung 11% year-on-year in the fourth quarter of 2023, with shipments of 37.8 million units. This
Digital Marketing
Digitec Galaxus displays the radiance of smartphones
Digitec Galaxus has taken a commendable initiative in terms of transparency. The Swiss online retail giant now indicates the radiation
Digital Marketing
Swisstopo updates its app with an interactive map
The Feral Office of Topography Swisstopo has recently updat its mobile application with a new interactive map call “Base Map”.
Digital Marketing
Software for sustainable development, according to Swisscom
In a world where sustainability is becoming an essential priority, Swisscom, in collaboration with the consultant Atlantic Ventures, recently publish
Digital Marketing
HMD Perseveres With Repairable Nokia G22 Peach
HMD Global, the Finnish manufacturer of Nokia phones , is continuing its sustainability strategy with the launch of the Nokia