Smartsheet used a pinned comment to give more context about their partnership with McLaren and DeadlyScience, a nonprofit organization. At the Australian Grand Prix, Smartsheet replaced their signage with DeadlyScience’s logo. They also pinned the nonprofit’s website in another video encouraging people to support.
Screenshot of Smartsheet’s pinned comment on TikTok
Pinning comments is simple. Here’s how:
To pin a comment, go to the exact video.
Press and hold on the comment you would like to pin. Tap pin comment.
TikTok creators are a large telegram number list part of the app’s success. They thrive in the comment section and many are influencers as well, collaborating with businesses through ads and sponsored videos.
Although sponsored content is valuable
publishing too much can deter users from the creator or brand altogether. According to the 2025 Sprout Social Index™, consumers want brands to stop posting constantly, just for how to test an Idea and create a successful product the sake of posting in 2025. And, they also want brands to stop adopting a salesy or corporate brand voice. Brands should consider how to collaborate with creators via the comments section and other aspects of the app like TikTok LIVE.
Emily Zugay is a famous example
\of how brands can collaborate with creators via the comments section. In late 2021, she went viral for redesigning legacy brand logos including Apple and Starbucks. The original TikTok b2c fax quickly amassed over 17 million views and over 20,000 comments.
Between her deadpan tone and sarcastic redesigns that mimic the early days of Microsoft Paint, her comments section flooded.
She continues to recreate these
well-known logos and has been an ad partner with several brands including Gymshark and Microsoft. Some brands adopted her quirky logos as profile pictures for their TikTok pages—which Zugay deems the best inside joke on the app.
