Instagram Live Shopping is growing in popularity. More than 100 million people watch an Instagram Live video every day, with four out of five people preferring live videos to static content (like blog posts).
These real-time connections are valuable to any e-commerce business, which is why social media platforms like Instagram offer this feature as an additional way to help businesses connect with their followers.
So how do you go live on Instagram—and more importantly, how do you convert your Instagram live stream viewers into paying customers? Here’s how to sell with Instagram Live Shopping.
Why should you use Instagram Live for sales and product promotion?
Instagram Live allows you to communicate with your followers in real time during a video stream.
When you use Instagram Live broadcasts to introduce new products and answer questions from potential customers, sweden email list you give your followers a behind-the-scenes look at your business. This real-time interaction has a sales rate ten times higher than traditional e-commerce sites.
How do I go live on Instagram?
Follow these simple steps to go live on Instagram:
- Open the Instagram app on your mobile device.
- Go to your company profile.
- Press the + button in the upper right corner.
- Select “Live”.
- Press the live camera icon at the bottom of the screen.
Instagram Live: Dimensions, Specifications and Requirements
If you don’t have an Instagram account yet, the geostrophic wind you’ll need to create one before you can post live videos. Since the tool works well to boost the growth of your Instagram audience , you should also have an active presence on Instagram.
However, there are specific requirements and specifications for Instagram Live videos that you need to keep in mind:
- Length : four hours maximum. (Note: If you plan to pin your live video to your profile after it ends, colombia business directory it can’t exceed the 15-minute limit.)
- Dimensions : Vertical videos are displayed in 9:16 format.
- Resolution : Minimum resolution of 720 pixels.
- Frame rate : Minimum frame rate of 30 FPS (frames per second).
- Content Guidelines : Your video is at risk of being flagged and removed if it does not comply with Instagram’s content guidelines .
How to Generate Sales with Instagram Livestreaming
- Create anticipation
- Create a rough agenda for the live video
- Synchronize your e-commerce platform
- Invite guests to Instagram Lives
- Assign a moderator for Instagram Live
- Go live on Instagram
- Don’t forget the follow-up after the event
- Save previous live streams to your profile
- Analyze your key figures
1. Create anticipation
Generate interest in your upcoming live video through other formats. The more attention you can draw to the upcoming live event, the more likely potential customers are to tune in.
Use these opportunities to create anticipation for your live video:
- Post alternative formats on Instagram , like grid posts, reels, and Instagram Stories . (Pro tip: use the reminder sticker in your stories – then your followers will be notified when you go live.)
- Use other marketing channels , such as email marketing, Facebook Ads and the banner on the homepage of your e-commerce store.
2. Create a rough agenda for the live video
Nobody likes showing up to a meeting without an agenda. Live stream viewers feel the same way. If they don’t know the topic or what to expect, viewers tend to tune out.
To avoid awkward silences, create a rough plan of what you want to discuss during the live stream. For example, if it’s a Q&A session, have a team member or close family member prepare a list of questions you should expect. A dry run beforehand can help eliminate uncertainty and deliver a more confident live broadcast.
3. Synchronize your e-commerce platform
People often buy through Instagram Live videos. Make those sales as seamless as possible by syncing your Instagram account with Shopify .
The integration allows your Instagram followers to purchase products from your Instagram shop during the live stream. There’s no need to leave the Instagram app to search for products you mentioned in the live stream. The incentive to buy is already there. And with just one click of “buy,” there are minimal distractions during the purchase process.
You should also optimize the shop link in your Instagram bio with Linkpop . Attendees will likely visit your brand’s Instagram account before, during, and after the event. Direct them to your best-selling products via the link in your bio.
