Instagram is great for affiliate marketing, and not just because almost half of its users shop there. Instagram’s various content formats – images, videos, and live streams – allow creators to present detailed product information to shoppers.
Use this guide to learn how to use Instagram for affiliate marketing , whether you’re an entrepreneur considering partnering with influencers or a creator looking to maximize their commissions.
What is Instagram Affiliate Marketing?
When affiliates recommend products on Instagram and earn commissions on their followers’ purchases, this is Instagram affiliate marketing.
To implement this strategy, creators include affiliate links in their stories, share personal discount codes, or direct their followers to the brands’ websites via their link in the bio .
Benefits of Instagram Affiliate Marketing
- Affiliates are motivated to create great content
- Creators get paid to promote products they already use and love
- Brands can build a deeper connection with their target audiences
A well-executed Instagram affiliate marketing strategy can benefit both brands and creators:
Affiliates are motivated to create great content
Instagram affiliates earn a commission on every sale generated through their unique affiliate link or discount code. The more engaging their content is, the more money they make.
Affiliate marketing motivates creators to grow their audiences and continue producing content that their followers enjoy. For brands, poland email list this means more high-quality user-generated content .
Creators get paid to promote products they already use and love
Maintaining the trust of your audience is incredibly important. If a creator’s promotion seems inauthentic, it can lead to a loss of engagement and followers.
This may seem like a hindrance, but instead of flooding Instagram with spam links, switch back to your personal mode? smart brands and creators are generating passive income by authentically promoting products they love.
Brands can build a deeper connection with their target audiences
Shoppers are more likely to trust a real person they follow on Instagram than marketing materials created by a brand. Affiliate marketing leverages that trust so brands can capitalize on the connections creators have built.
In addition to generating sales, Instagram affiliate marketing also provides insights into consumer perceptions. Brands should look through the comments section of posts with affiliate links to get feedback they may not find on their own posts.
How to start affiliate marketing on Instagram as a creator
- Switch to a Creator or Business Account
- Choose the right affiliate partners
- Mark affiliate products as paid partnerships
- Build your influence
Before you can earn money on Instagram as a creator, you need to set up your account for affiliate promotion. Here’s how:
1. Switch to a Creator or Business Account
Instagram Creator Profiles are designed for bloggers, influencers, and content creators. They offer tools like advanced analytics to help creators monetize their content. See follower growth, audience demographics, and engagement, business to consumer reviews and manage multiple inboxes by message type.
While you don’t technically need a creator or business account on Instagram to share affiliate links or codes, one of these account types provides you with valuable performance data.
To switch from a personal account to a creator account, open the Instagram app and select your profile picture in the bottom right corner of your screen. Then tap the hamburger icon (three lines) in the top right corner of your screen. Then follow these steps.
