Are you looking for a tool to visualize the performance of your web marketing campaigns in a simple and clear way? That’s good, I have a free and really practical one to recommend to you. It’s called Google Data Studio .
Launched in 2016, this tool allows you to create collaborative automated reports in just a few clicks and visualize your KPIs. The results in terms of time savings and user experience are really interesting.
Google Data Studio is therefore very attractive for companies, agencies and even independent consultants.
Personally I have been using it daily for almost three years to track the performance of my clients’ advertising campaigns and can only recommend this tool to you!
In this articlewe will see:
What is Google Data Studio
The strengths of this reporting tool
What it can be used for
What is Google Data Studio?
Google Data Studio is software offered by Google that allows you to create reports and update them easily.
Customizable and collaborative, the reports thus created allow the visualization of data from multiple sources such as Google Analytics, Google Ads or Google Spreadsheet.
Google Data Studio helps professionals visualize their data in elegant and meaningful ways .
A look at the report should allow you to understand the most important information to be taken from it, for example the evolution of a site’s traffic over the last month or the profitability of an online advertising campaign.
Furthermore, data visualization allows for better analysis of the data because it is processed and organized using comparisons between periods, for example.
Here’s what a report might look like using Google Data Studio (makes you want to take a closer look, right?):
google analytics report google data studio
The (major) strengths of Google Data Studio
Ease of use
Getting started with Google Data Studio is quite easy because it is based on the drag and drop principle . You just have to position the elements you want to add to the report (table, graph, etc.), connect the desired data source and then choose the dimension and metric to display.
Multiple data sources
Since launch, many connectors have been developed to integrate new data sources via API. In addition to the 18 Google connectors, you also have access to 158 partner connectors.
google connectors
It is also possible to use data from different sources within the same graph.
Finally, you can also copy your data into a Google Spreadsheet file that you connect to Google Data Studio.
Dynamic and interactive reports
Google Data Studio connects directly to several other tools, including Google tools like Google Analytics, Google Ads or Google Spreadsheet. This makes it easy to integrate data from these tools. This is an undeniable strong point!
You can also instantly adjust data ranges using date filters.
google ads google data studio report
The collaborative side
Another advantage of Google Data Studio is the quick sharing of reports with your team or clients. The sharing technology is the same as on Google Drive, Google Docs or Google Sheets. Very easy to find your way around for regular users of these services
Creating collaborative reports
A free tool that is growing rapidly
No other free tool allows you to produce visual and dynamic reports of this quality.
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In addition, new features are regularly launched to improve the tool. Not to mention the integrations with other tools that are put in place, for example visualizing your Facebook Ads performance thanks to Supermetrics .
Who is this reporting solution for?
Google Data Studio is a very interesting marketing reporting solution. Whether for small and medium-sized businesses , for independent consultants or for web marketing agencies .
Save reporting time
Whether you are a consultant or a traffic manager, you must afb directory produce regular reports, to your clients, your manager, team or to the company’s leaders. You may also produce reports for personal use, to monitor your performance in a clear and concise manner over time.
Whether weekly, monthly, quarterly or annual, these reports are often quite repetitive!
It is better to focus on strategic analyses and recommendations (where our added value is the highest) and leave all the repetitive work to the machine.
Automate part of your performance analyses and optimize your marketing campaigns
In web marketing, data analysis is crucial.
Analysis of geographic or demographic performance south korea phone material list of campaigns, analysis of AB ad test results, analysis of performance by device type, etc. We often use Excel or Google Spreadsheet to perform these analyses.
With Google Data Studio, you can automate a lot of this and focus on analyzing data and making optimizations instead of extracting and formatting data.
Bring more value to your customers
As I said, by automating part of the reporting, we can devote more time to more in-depth performance analyses or strategic recommendations.
In addition, Google Data Studio allows you to greatly enrich your customer reports compared to simple Excel reports. In addition, the reports are easier to understand, even for the uninitiated.
You can incorporate more data more easily, present it in a more visual and customer-friendly way, or allow the customer to drill down to a certain level of detail using editable date ranges or data filters.
Complete Google Data Studio Tutorial
I just published a complete tutorial on Google Data Studio . Learn how to create your own reports step by step!
