Although TikTok was originally a more carefree and fun social network where we mainly found dance videos, today it has evolved. Today on the platform we can find videos of all kinds: entertainment, educational, emotional… Today it is another channel through which companies can connect with their audience in a very specific way: through short and attractive videos.
In other words, today we can already say that there are brands that have their own community on TikTok with which they connect and with which they share valuable content.
If you are a brand that is clear that its target audience is on this platform, we encourage you to create your community on TikTok to improve your brand image and build customer loyalty .
Examples of companies with good communities on TikTok
To show you what you can achieve with a community strategy on TikTok, in this section we want to show you some real examples of brands brother cell phone list that have a solid and active community on this platform.
Red Bull Spain
With millions of followers on the social network, this brand has managed to generate a community on TikTok that is defined by its love of adrenaline and extreme sports .
How has it achieved this? By sharing videos from professionals in the field. Red Bull Spain has opted to do away with “brand videos” so to speak Importance of community and give its content a more personal touch. Thanks to this, its target how to implement solution selling in practice? audience can identify with the posts
Source: tiktok.com/redbullesp
GoPro
The case of GoPro is very similar to that of Red Bull Spain. This brand once again avoids edited videos and branding. Its strategy is mainly belize lists based on publishing more “homemade” videos of users using their cameras in different environments.
This is another example of how moving away from overly edited content can be a good idea to connect with your audience and create a community that really knows what your product is like, without additives.
