What is email newsletter open rate (click rate)?
The email newsletter! The higher the! email newsletter open rate, the more likely it is that users have checked the content of the newsletter.
In addition! click-through! rate (CTR) is the percentage of times the URL in the email newsletter content is clicked. Since the content of the! email newsletter ultimately leads to sales, it is necessary to make efforts and devise ways to increase the open rate and click-through rate as much as possible.
How to calculate email open rate
The open rate is! calculated benin phone number library by dividing the total number of emails sent and received by! the number of emails that were opened. However, you cannot know the exact response unless you! exclude the! number of emails that were not delivered due to users changing their addresses, etc.
[Open rate calculation]
Open rate = number of emails opened by users / number of emails that reached users
On the other hand. Click-through rate (CTR) is calculated by! taking the number of email newsletters that reached users and how much does real-time bidding cost? calculating the percentage of those who opened! them and clicked on the URL contained within.
[Click-Through Rate (CTR) Calculation]
Click-through rate = number of times users clicked on a URL in an email newsletter / number of email newsletters that reached the user
There is also a measure called email leads database the “response rate! which uses the number of newsletters opened as!the denominator. This is an indicator that tracks whether users responded to the content of the newsletters that they opened.
This is the criterion for determining whether the content itself matches the user, excluding elements such as the title and sender.
[Calculation of reaction rate]
Response rate = number of users who clicked on the URL in the newsletter / number of newsletters opened by users
How to measure email newsletter open rates
Typical methods for checking email newsletter open rates include using Google Analytics and using an email! distribution system.
How to use the mail delivery system
The! open rate! without the need for special settings like Google Analytics, which is convenient.
