Targeted advertising is an effective way to promote products and services on social networks. But how to set up targeting if the budget is limited? In this article, we will tell you how to optimize costs and get the most out of advertising on VKontakte.

To set up targeting effectively, you need to clearly understand who your target audience is. Create a portrait of a typical client: age, gender, interests, pain points, and needs. The more accurately you describe the target audience, the easier  singapore email list it will be to create advertising that will hook.

For example, if you sell eco-friendly cosmetics, your target audience is girls aged 25-34 who take care of their health and care about the environment. They are interested in a healthy lifestyle, yoga, and proper nutrition. Pain – problem skin, allergy to conventional cosmetics.

Divide the target audience into segments by interests, age, gender, geography. Create separate advertising campaigns with different creatives and offers for each segment. This way, you can personalize advertising and not waste your budget on the wrong audience.

For example, eco-cosmetics can be promoted betting email list  separately for girls who are into yoga, and separately for allergy sufferers. The first ones should be shown creatives about taking care of yourself and nature, the second ones – about the hypoallergenicity of products.

Video is one of the most engaging and clickable formats. It allows you to fully reveal the benefits of the product, convey emotions and brand values. If you have a limited budget, shoot short videos (up to 30 seconds) – they are cheaper to promote. And to attract attention in the first seconds, use bright visual images.

Posts and carousels in the feed fit organically into the content of the social network and unobtrusively interact with the audience. Particularly effective are publications with useful content that provide value to the subscriber: life hacks, tips, checklists. But be prepared to spend time creating high-quality texts and images.

A budget and effective format for online stores that allows you to accept orders directly in VKontakte. Create a “Write to seller” button to lead how to check if your call center software provider  the client through the funnel directly in the chat. This will shorten the path to purchase and increase conversion, although setup and testing will take time.

To avoid wasting your budget, start small. Test several creatives and audiences on small budgets. Disable ineffective ads, scale up profitable ones. Gradually increase spending on the most converting campaigns. But don’t chase wide coverage – focus on targeted actions.