Have you decided to enter the international market and are thinking about website promotion in search engines? Then you need a reliable SEO company that will help you achieve high results. But how to choose an SEO company that will cope with this task? Let’s look at the main selection criteria.

The first thing you should pay attention to is the agency’s portfolio. Look for cases on website promotion in foreign markets. If the company has already helped dozens of clients gain a foothold in the top of Google or Bing, this is clearly a good sign. But be careful: cases should not just be pretty pictures, but contain specific figures and facts.

An experienced agency will be able to provide examples of growth in traffic, positions, leads or sales. Study this data and ask for recommendations from clients. This will help you form an objective opinion about the team’s competence.

International promotion is not just translating a website into another language. It is important to consider the mentality, cultural characteristics and behavior of users in each country. Therefore, look for an SEO company that understands these nuances.

A good agency will conduct a deep analysis of your niche and competitors in the selected region. Based on this data, they will be able to build an effective promotion strategy adapted to the market specifics. Otherwise, you risk wasting your budget on useless keywords and links.

If your site is oriented towards several  russia email list countries, it is important to set up its structure and interlinking system correctly. Each language version should be correctly indexed by search engines without the risk of being filtered for duplicates.

Check if the agency has experience working with multilingual projects. They should be able to correctly write hreflang meta tags, create unique content for each locale, and monitor the correct configuration of regions in Search Console. If these points are not given due attention, promotion can drag on for many months.

See what tools and programs the SEO company uses to analyze websites and select semantics. Cool agencies always have their own arsenal of software for deep study of the niche.

For example, Ahrefs, Semrush, Moz and other betting email list  foreign services are often used to analyze competitors and collect keywords in Western markets. With their help, you can find low-frequency and high-frequency queries, study the link profiles of niche leaders and understand what content is most popular with the audience. Without this data, the promotion strategy will be built blindly.

Ask your potential contractor how they will track the results of the promotion. Any serious SEO company should set up detailed analytics how to check if your call center software provider and provide regular reports on the work done.

Ideally, you should see not only positions and traffic, but also real business metrics: number of leads, sales, average cost of customer acquisition. This data will help you assess the economic feasibility of promotion and adjust the strategy if necessary.