Do you already know what the BERT update is ? If you still don’t know, we recommend that you pay close attention to what we’re going to cover in this article, especially if you want to continue attracting traffic to your website.
This is because Google BERT is a new update to the search engine’s algorithm and it promises to bring many changes. Many of these changes can Google’s new update have an impact on several websites and web pages.
Therefore, it is good to be aware of the changes canada phone number data and make the necessary optimizations. To help you better understand how this new Google update will work, we have prepared this content. Enjoy reading!
What is the BERT update? How does it work?
But what is Google BERT? In reality, this term is an acronym for the expression “Bidirectional Encoder Representations from Transformers”.
“As we have already mentioned, the term applying these principles to your BERT update refers to a change in the search engine’s algorithm, with the aim of making it more efficient in processing the colloquial language used by users .”
In other words, this change will allow Google to more accurately understand the context in which each word is inserted.
If before the search engine basically took into account the keywords , now it will also be able to understand the meaning of the use of Google’s new update conjunctions and prepositions.
Additionally, the order in which words are placed in a search query may also be considered by the BERT update .
Just to illustrate, we can take as an example a phrase used by Google’s own representatives to show the efficiency of the update.
If today a user searches for a question cell phone number like “getting prescription medicine for another patient”, it is possible that Google will deliver results considering only the term “prescription medicine”.
With the BERT update , however, we will arrive at more specific results that answer the user’s question.
Will the BERT update replace RankBrain?
No, it won’t. RankBrain , as the first artificial intelligence engine, continues to be important to Google’s operations.
This algorithm allows the search engine to learn to recognize whether the results offered on search pages satisfy users.
This way, it can increasingly improve the experience, offering each search the results that allow for deeper navigation.
In other words, RankBrain’s job is to understand what users are looking for.
We can say, then, that the Google BERT update will work as a complement to RankBrain.
In fact, it may be requested to offer more Google’s new update precision to searches, considering the nuances of the combination of words used by users.
Changing SEO Strategies to Keep Up with the BERT Update
There is still no certainty about what website optimization for Google’s BERT update would be.
However, experts point out that there are some changes in SEO strategies that can avoid greater impacts on website traffic.
Among these strategies, we can mention the use of specific content. This is because the BERT update allows users to perform very precise searches.
To be able to be found in search engines, the ideal is to know how to use keywords well in order to meet less comprehensive demands.
Therefore, it is recommended to seek to offer even more relevant content, instead of prioritizing the factors that the algorithms consider to make a website appear in Google among the top positions.
