YDo you know the benefits of implementing an effective strategy within your organization? Discover all the trends and best practices that we have collect for you.
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What is CRM and why is it so important today?
“CRM is us to manage customer relationships throughout the entire purchasing journey, from the first . However, before we begin, it is extremely important to clarify some fundamental concepts about CRM (customer relationship management) that can be easily misunderstood or otherwise not sufficiently clear:
- CRM does not necessarily mean software . Nowadays, the use of such tools to facilitate CRM activities is very widespread, but it itself was not born as such
- CRM is not an absolute concept , but is divid into different types, depending on the functions requir. There are mainly 4 types:
- Operational CRM
It deals with automating direct contact with the customer through the use of technological solutions - Analytical CRM
It deals with collecting and analyzing the information obtain from the operational CRM, to improve customer knowlge - Collaborative CRM
It deals with coordinating contacts with the customer, through ICT (information and communication technologies) - Strategic CRM
It deals with retaining whatsapp data ustomers consider to be highly profitable through the development of a corporate culture dicat to this purpose
- Operational CRM
The four above mention CRMs have different objectives:
- Keep existing customers
- Increase the relationships between the company and the customers defin as “cultivable”
- Build customer loyalty in the mium-long term
- Making customers into “procurers”, that is, encouraging other potential customers to make purchases and/or use the company’s services, through more or less direct tools (for example, word of mouth on social networks or reviews on the company’s website)
The four CRMs mention above have different objectives” _“These objectives must generally help the company to establish strong bonds between the brand and customers, using the data collect to create increasingly personaliz experiences and deb directory encourage them to buy again and again. A good CRM system will help you to store useful information about
your customers and in particular about their preferences. In this regard, however, it is very important to remember that starting from 2022 with the entry into force of the GDPR (general data protection regulation), the CRM must necessarily comply with the new European directives regarding the processing of personal data (in this case, of customers) both at the marketing level and at the privacy level.
For further insights into the 7 syarikat yang mahir dalam pembangunan sistem titik concept of CRM and how it can help make your business more efficient, we refer you to this article “ What is CRM and how does it work ” previously publish on our blog.
“The fusion of AI (artificial intelligence), BDA (big data and analytics) and CRM is probably the trend that will have the most impact of all, because the technology behind it is a big part of the foundation for everything that follows.”
Fusion between AI (artificial intelligence) CRM
The use of artificial intelligence is increasingly taking hold in our daily lives and is affecting an ever-increasing number of commercial and industrial sectors, both for businesses and for buyers.
Just think, for example, of how rapid and radical the technological evolution has been in the mobile telephone sector .
In a relatively short space of time, modern smartphones are now capable of handling increasingly complex tasks and applications, and with developments in artificial intelligence coming in 2022 , the possibilities are virtually endless.
In the field of CRM, and especially in its management, we prict that the technological advancement of artificial intelligence will be a very important trend in view of 2022.
CRM software is already extremely advanc, offering numerous features and functionality specifically