The Value Proposition Canvas by Strategyzer is my absolute Create Powerful Value favorite. I’ve used it 100,500 times – in every company I’ve worked for, on paper, electronically, in Miro, and everywhere. It’s a must-have slide for any strategy.
I find it valuable because it allows you to focus on what customers really, really want, helping you design solutions they’re willing to buy. Here’s what Strategyzer’s “Value Proposition Canvas” helps you do:
Client Profiles: You can create one unique canvas for each client profile. Let’s say you supply equipment to a healthcare facility. You can create a client profile for administrators, doctors, nurses, and so on.
Strategyzer’s Value Proposition Canvas
Easy to collaborate: Canvas is used in a Create Powerful Value collaborative workshop where representatives from all functions, such as support, sales, and marketing, are present. In this workshop, everyone must agree on what the customer profile should look like.
Visualization: I like that this diagram allows us to clearly visualize the phone number list work the client wants done, the benefits they want to achieve, and the pain they are experiencing.
Product-Market Fit: It allows you to adjust your value proposition based on research and insights so you can work to improve your product-market fit.
The value proposition canvas consists of two parts – a customer profile and your offering. The customer profile depicts the customer’s jobs (tasks), the benefits they seek, and their pain points. Your offering depicts the products and services you offer the customer and how you offer to alleviate their pain and create value.
When these two parts are in sync, you have product-market fit
This tool is inspired by the theories created by Clayton M. Christensen, an HBS professor and disruptive innovation expert who is one of the most influential business theorists in the world. Below payment process for mobile users you can read his explanation of the JTBD methodology.
Clayton’s article, “Know Your Customers’ JTBDs” provides additional information to help
you better understand this concept and get you closer to finding the job that needs to be done for your customers.
How to Use a Value Proposition Canvas
This tool will help you gain a complete understanding of how a specific customer segment
feels about a value proposition and therefore help you make better decisions.
Questions you need to ask
Once you have downloaded all the tools, you need to create a customer profile
by asking questions of yourself, your colleagues, and usa lists your customers.
The questions are divided into three sections: Customer Jobs, Gains, and Pains.
I encourage you to print out the Value Proposition Canvas, grab some pens and lots of sticky notes, and invite your colleagues to participate in this exercise.
