Promoting a business on the Internet is not  Comparison of SEO  an easy task. Especially when the budget is limited and you need to choose the best way to attract customers. The two most popular methods are SEO and contextual advertising. But what is the difference between SEO and contextual advertising ? Let’s figure out which option is right for your business.

Search engine optimization or SEO is a set of  Comparison of SEO  measures to improve the site’s position in search engine results. The main advantage of SEO is that it has a long-term effect. Once you optimize your site, you will continue to receive traffic for a long time. In addition, users trust organic results more than advertising.

Another advantage is the price. Search engine promotion Comparison of SEO  is usually cheaper than contextual advertising, especially in highly competitive niches. In addition, SEO allows you to attract not only a solvent audience that is ready to buy, but also those who are just studying the topic. This way you “warm up” potential customers.

The main disadvantage of search engine optimization is time. To bring a site to the top, it takes at least 4-6 months of hard work. And if the niche is competitive, then all 8-12. So if you need quick sales, SEO is not the best choice.

Also, for promotion you need a quality  philippines email list website with good content, otherwise there will be no effect. Even minor technical errors can cross out all efforts. Therefore, some part of the budget will have to be spent on finalizing the website and texts.

The cost of SEO depends on the competition in the niche and the volume of work. On average, monthly promotion costs are:

You will also need one-time investments in website development, web analytics setup and link purchase. As a result, the budget “starts” from 100,000 betting email list rubles and gradually grows. But in six months to a year you will receive a stable flow of free organic traffic.

Contextual advertising is advertising messages on the Internet that people see when they search for similar products or services. In Russia, such advertising is most often placed in Yandex, less often in Google.

The main advantage of such advertising is the time has come to organize support in your call center  that it works quickly. You create an ad, pay for it, and in a couple of hours clients start going to your site. You don’t have to wait long, as with website promotion in search engines.

Another advantage is that you choose who to show ads to. You can set up impressions by city, age, gender and other parameters. So money is spent only on those who can become your client.