But how to understand online marketing in companies that do not offer simple products with a click-and-buy model? What strategy and tools to choose for specific products and services with a purchasing process lasting weeks, long-term service and ongoing contact? The worst way is to try to graft e-shop strategies onto this B2B purchasing process. Unfortunately, this is exactly what most digital agencies are still trying to do.
Quantity is worthless!
What good are hundreds of website visits if you don’t know who came and what they were looking for? What good is a database of email addresses if you don’t know what information this or that customer is interested in? And what good is having a beautiful new website if you are unable to respond to the action taken in real time?
And this is done automatically, mexico email list in real time, here and now. This is precisely what the comprehensive system that is hidden under the term automated marketing solves.
Track your customers’ scores
Simply put – this cloud software brings together all the tools that are currently completely separate into one environment. Thanks to it, you have a comprehensive database of all your clients (CRM), communication tools (emails, SMS, forms, how to calculate customer ltv and increase it with chats banners and more) and their assessment at the level of specific users, not general numbers. In other words, you can see at any time which pages on your website each customer viewed or how often they return to you.
But that’s not all. Thanks to the integration of marketing tools in one place, you have additional functions available that take your online marketing to new, previously locked levels. The first is the so-called Lead Scoring. What is it? Very simply, Lead Scoring is a method in which you track the movement on your website, the channels through which your visitors come, the content they read and the actions they take (clicking on an email, registering, downloading a PDF, etc.).
Each of these interactions is scored – you set the rating metric and the number of points for each action yourself. The result is a list of specific users with a specific number of points. The higher the score they achieve with their interactions, business to consumer reviews the higher the likelihood that they will make a sale.
But that’s not all. The greatest added value is the ability to create so-called automation rules, tied to performed actions. These automation rules cover all performed actions and respond to them with reactions defined by you.
From the abstract to the concrete
Does this seem too complicated to you? Let’s take a practical example: Your company publishes an interesting case study on its website. Thanks to the connection to the automated marketing system, we can create a process where. The download of this study is tied to a completed contact form.
With the help of automation rules, we can then set up a process where, after filling out the form. No more waiting for an inquiry, no more sending everything to everyone.
