Good Facebook Ads reporting is the key to communicating and analyzing your performance effectively.
My favorite reporting tool, I found it years ago, it is Google Data Studio . From its beginnings, the tool was already super powerful and it has continued to improve. I have already written several articles on Google Data Studio that I use to create quality automated and visual reports, for the clients that I support on Google Ads or Facebook Ads in particular.
This article explains why and how to create a Facebook Ads report on Google Data Studio .
For this, I recommend the excellent Supermetrics connector , which I have also been using for several years.
Facebook Ads Manager and Ad Reports: Benefits and Limitations
If you run advertising campaigns on Facebook Ads, you may simply use Facebook Ads Manager to report and analyze your performance.
facebook ads manager
So, no need to multiply the tools; your data is on Facebook, so you might as well analyze it on this platform. It is true that it is the easiest for small, quick analyses. However, if you often perform the same analyses, you must reselect your metrics, refilter your data, etc. which can be time-consuming…
Facebook Ads then offers a solution: its Advertising Reports tool.
Facebook Ads advertising reports
This tool allows you to create reports in the form of tables, save them and even schedule them to be sent by email.
Probably the simplest for your monthly reports, but the types of reports available are limited (pivot table, trend, histogram) and not very visual.
Why use Google Data Studio for your marketing reporting and Facebook Ads reporting
As I explain in detail in this article , Google Data Studio allows you to improve and automate your marketing reporting. And all this in a very simple way. In a few clicks, you have a collaborative automated report that allows you to visualize your KPIs at a glance.
In my opinion, the main advantages of Google Data Studio are:
its ease of use thanks to drag and drop and a very intuitive interface
the multiple data sources that you can connect to it, in particular thanks to partner connectors like those from Supermetrics
its dynamic and interactive side because the user can be given the possibility to modify the report in many ways (reporting dates, filters, etc.)
its collaborative aspect because it is possible to work with several people on the same report
its free!
Supermetrics: the connector to access all your Facebook Ads data in Data Studio
Supermetrics is a partner connector on Google Data Studio. It is also one of the partners that offers the most different data sources.
supermetrics connectors google data studio
Which Supermetrics offer should I subscribe to?
Supermetrics currently offers several plans. If you only want to access data from your Facebook Ads campaigns, you can select the Single connector plan at €69 per month (December 2021 prices). If your needs are more complex, the following plans (Essential, Core, Super or Enterprise) will suit you better. They allow you to use several Supermetrics connectors on Google Data Studio: Facebook Ads of course, but also LinkedIn Ads, Pinterest Ads, Microsoft Advertising and many other advertising platforms.
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Tutorial: Create your Facebook Ads reporting on Google Data Studio with Supermetrics
Step 1: Create a new Google Data Studio report
In Google Data Studio, click the + Create button, then Report, or the + Blank report icon. A new blank report will then appear on your screen.
Step 2: Create a new data source
Once you have created your new report, the software will offer to associate a data source with it. Type “Facebook Ads” in the search bar and select the Supermetrics connector. It is located in the Partner Connectors category.
associate data source facebook ads google data studio
Step 3: Define what data to display and how to structure the report
This is the most important step.
Good reporting is not defined by the amount of data, azerbaijan phone powder list graphs displayed. But by the analysis it provides, by the conclusions that can be drawn from it.
Any reporting creation must therefore begin with a strategic phase. Arm yourself with a paper and a pen. Write down the objective of your reporting. Then your main KPIs and what types of graphs could allow you to analyze them best and simply. Finally, make the plan of your reporting on a sheet of paper before moving on to the creation phase on Google Data Studio.
Typically, when I create a Facebook Ads report on Google Data Studio, I break it down into several pages.
On the first page, I display an overall status of alb directory campaign performance with the main performance indicators (spend, impressions, reach, clicks, CPC, CTR, conversions, CPA, CR, conversion value, ROAS, etc.). Since my reports are generally monthly, this is the default date range, but users can change it using a date filter at the top of all report pages. The variation compared to the previous month is also displayed under each indicator.
The following pages allow you to dig deeper into performance, with more detailed analyses, by campaigns, by geographies, by audiences, by locations, etc.
Step 4: Time for creation
It’s time to create, and there Google Data Studio offers you a universe of graphs and tools to best present your reporting, personalize it, adapt it to your brand and your objectives.
To delve deeper into creating Google Data Studio reports, I invite you to read my article Google Data Studio Tutorial: Create Your Reports Step by Step (I will soon update it again with new features explained step by step).
Step 5: Share the report with your colleagues or clients
Last step. Sharing.
Share your Facebook Ads reporting with your colleagues and clients so that it is useful to as many people as possible
To do this, click on the +Share button at the top right of your Google Data Studio report.
Conclusion
You are now ready to create your Facebook Ads reports on Google Data Studio using the Supermetrics connector.
