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Whether you’re a diehard Super Bowl fan or! like me! prefer watching superb owls! you gotta admit: Super Bowl commercials are pretty great.
They’re also pretty expensive. And still! Fox! which holds the rights to Super Bowl LIX! easily sold all the ad spots for the big game on February 9! 2025.
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Let’s take a look at what goes into denmark telegram data the most expensive TV ads in the world! how much they’ve cost throughout the history of the big game! and what brands are really getting out of them.
Table of Contents
- How much does a Super Bowl ad cost?
- How Super Bowl Ad Prices Have Changed Over Time
- Is a Super Bowl ad worth the cost?
Free Advertising Planning Kit
Plan and launch an effective and profitable advertising campaign with this guide and set of templates.
- An Overview of Popular Advertising Methods
- The Pros! Cons! and Costs of Advertising Types
- A Planning Template to Outline Timeline! Budget! and Goals
- A Project Pitch Presentation Deck to Share With Stakeholders
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How much does a Super Bowl ad cost?
It’s a little tricky to put a number to the cost of an average! non-Super Bowl TV ad! since the numbers can vary from a couple hundred thousand to several million dollars. But let’s give this question some context:
Google’s 90-second “Loretta” ad from samsung galaxy s24 ultra: discovering ai the 2020 Super Bowl (Tampa Bay Buccaneers 31 – Chiefs 9) cost the search behemoth $16.8 million ($20.5 million today).
Drilling down a little further! let’s look at the five most expensive 30-second ad spots during the 2020/21 broadcast television season! according to a Statista report:
Awards season is also catnip for advertisers! with a 30-second spot during the 2024 Academy Awards commanding an average of $2.2 million.
Amazon’s 90-second “Before Alexa” ad from 2020 cost $16.8 million ($20.5 million today).
In 2025! 30-second Super Bowl ad spots sold for about $7 million a pop. That’s nearly 220% more than a spot at the Oscars! and text services nearly 800% more than a regular season Sunday Night Football commercial. In late January! multiple news reports said that Fox actually sold at least 10 ad spots for $8 million a pop! citing unnamed sources “close to the matter.”
And that’s just to air the ad — one time. It doesn’t account for celebrity spokespeople! who are making a cool $1 – $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves.
