Instagram Updates The initiative comes amid the suspension of transfers of apps such as TikTok and CapCut in the United States, which could be a strategic opportunity for Meta, the company that owns Instagram.
Whether you like the new updates or not, one thing is certain: Instagram is positioning itself as one of the most relevant platforms in Brazil and the world, and this also opens up new possibilities for users and companies that use the network as a marketing strategy.
A New Era for Video Editing
The newly released Edits tool is a free video editing app that eliminates the need for third-party apps like CapCut.
The idea is to make it easier to telemarketing data create professional content in less time. According to Adam Mosseri, head of Instagram, the goal is to offer the best possible tools for creators, even in a scenario of constant changes and challenges in the digital market.
More modern photo grid
Forget the square format once and for all! Photos are now displayed in vertical rectangles, a design that follows user preferences, especially when consuming mobile content.
This format also favors brands and scientific and effective work task management process creators by better highlighting the visual details of products and scenarios.
3. Longer reels
Short videos are still trending, but now Reels can be up to three minutes long.
This gives you the opportunity to explore more in-depth content, such as tutorials, behind-the-scenes, reviews, and full stories, without having to break up the information into multiple parts.
Instagram in numbers: global and local relevance
Instagram has 2 billion active users worldwide and is used by 93% of Brazilian companies. As a marketing channel, according to a survey by Hootsuite.
In Brazil, the social network is b2c phone list second only to WhatsApp in popularity, and its base of 134.6 million users makes it essential for both social interactions and business.
Additionally, Instagram has a more consolidated environment for direct sales and e-commerce, with tools such as Instagram Shops and integration with ads.
Why are these changes important?
For creators: the new features reduce the need, and the cost (since the app is free) of using external tools. Which can speed up the creative process and, consequently, increase efficiency.
Tips for Businesses and Content Creators
Strategic Reels: Reels values authentic videos that create connections. Show behind-the-scenes footage, challenges or real stories that create a connection with your audience.
Sell more with attractive photos: the rectangular format is ideal for showing products in detail. Combine with important descriptions and direct links to the store.
Creativity counts for a lot: well-edited videos attract attention and increase the chances of being shared. This dynamic format can attract new followers and generate engagement.
