Criteria for target effectiveness

Let’s start with geography. The idea is Criteria for target  simple: we show ads only to people from a certain region/city. If you live in Kazan, you’ll get ads about Kazan goods and services. It’s all logical.

This is convenient for local business. If you Criteria for target  have a bakery in Tyumen, why should you show off to Muscovites? You’ll only waste your budget. But targeting Tyumen residents is the best option. Potential clients are plentiful, competition is minimal. Profit!

Next comes demographics. This is when we segment  Criteria for target  the audience by gender, age, income, marital status, etc.

If you sell goods for pensioners, then you need to target your advertising at them. And young people don’t need these ads. Although, who knows, maybe someone is looking for a gift for their grandmother. But in general, demographic targeting is everything. Hitting the bull’s eye 100%.

And finally, behavioral targeting. This is where it gets really interesting. The system analyzes not only who you are, but also what you do online. What sites you visit, what you like, what you write about in your posts.

Based on this data, you can draw conclusions about the user’s interests and preferences. Do you often watch reviews of new gadgets? Consider yourself a ready-made client for an electronics store. Do you post photos from fishing? Welcome to the “active recreation fans” segment.

We’ve sorted out the types of targeting. But how do you know that it’s really working and not just wasting your budget? There are special metrics for this – performance indicators. We’ll tell you about the main ones.

Let’s start with reach and impressions. Reach  netherlands email listis the number of unique users who saw your ad. And impressions are the total number of views, including repeat views. The higher they are, the better, meaning the ad is interesting.

But there is a nuance. If there are many impressions and few clicks, this is a reason to think. Maybe the targeting is set up incorrectly and the ad is shown betting email list to the “wrong” audience? Or the creative is not catchy? In general, reach and impressions are good, but without other metrics there is little point.

But CTR and conversions are serious. CTR (click-through rate) is the ratio of clicks to impressions. Roughly speaking, how many people out of a hundred were interested in the ad and followed the link. The higher the CTR, the better.

But the king of the hill is, of course, conversions. That is, the number of people who did not just click, but performed a target action: bought a product, left a request, subscribed to a newsletter. This is, in essence, what we are hunting for. Everything else is just a means to an end.

And finally – about money. Cost per click (CPC) is how much you pay for each click on an ad. The main thing here is to make sure it doesn’t go off the charts. Otherwise, you might end up without pants for a while.

Well, the pinnacle of evolution is ROI (return on investment), that is, the return on investment. If you get two rubles for every ruble invested in the target, it is a success. If the opposite is true, it is a failure. Ideally, ROI should be no lower than 100%, and better yet, 300-500%. Now that’s what I call business!

Targeting is a powerful internet marketing the telemarketing revolution in crm4tool. It allows you to show ads only to potential customers, saving your budget and increasing conversion. The main thing is to set up a campaign correctly and track key metrics. And then the profit will not be long in coming.