A conference was held in JuneUkrainian TechComms Days-2024, where leading experts and communications specialists shared successful cases and effective advice on business development.
Igor Polich, CEO of Devlight and Vice President for International Cooperation of the IT Ukraine Association, spoke about the importance of mobile applications in the modern world and shared tips on how to become a brand in the smartphone of every Ukrainian.
The Webpromo editorial team has collected interesting points from the speech that will be useful for marketers and business representatives.
The Importance of a Mobile Application in Communication with a Consumer: Successful Cases and Examples
Install40 mobile applications.
Today, a mobile application is one of the most effective tools for personalized communication thanks to:
Constant presence in the consumer’s life . The smartphone asia mobile number list as well as the mobile application installed on it, is always at hand. A person can familiarize themselves with the brand’s offers and messages at any time. For example, the okwine application is testing a new method of communication using personalized push notifications while the customer is in the store.
Personalization of content , adapted to the interests and behavior of a unique user. For example, the Novus application contains a list of available promotional offers. Thanks to the recommendation algorithm, the client first sees those offers that may be interesting specifically for him.
Control and predictability . Mobile platforms allow a brand to control the customer experience through clear and consistent brand presentation (content, design, navigation, etc.).
the user’s first interaction with the application: tell the company’s history, introduce the client to the loyalty program, notify about upcoming events, etc.
Placeholders will help improve the flexibility and adaptability of the application to the user’s needs . They are usually used for personalized greetings on the main screen, notifications about new features,
Placing advertising banners, etc.
Secrets of effective communication with the consumer using a mobile application
For effective communication, it is important to distinguish between identified and unidentified users:
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Identified users have registered in the application and left their personal data. Their behavior and preferences can be tracked to provide personalized offers. Implement loyalty programs. And send relevant push notifications and emails with information about promotions or other updates.
Unidentified PDF Converter – Why Does Every Small Business Need It? without providing personal data – name, email,obile number, etc. Therefore. Push notifications on general topics will be effective: for example. About an application update and the appearance of new features. Interesting content, as well as remarketing through social networks. Will help retain the user. Do not forget to add CTAs that encourage the user to register and perform the desired action.
In both cases, the notification must provide some value. Audience segmentation. Message personalization, and the use of interactive elements in notifications will help to win the user’s favor and loyalty.
Important : Monitor the frequency and timing of your messages to avoid reducing the effectiveness of
Your communications.
What types of communication should be used?
Brand Promise & General bw lists Communication : highlight brand values and help build an emotional connection with users.
PR communications help in disseminating news. Announcements and other advertising messages.
Communication to stimulate sales. Namely special offers. promotions. etc. The best effect can be achieved if you take into account historical data on consumer purchases.
Service communications include status/delivery time updates and other similar notifications.
CSR special projects communications aim to involve users in the company’s initiatives.
Pre-. Ad-hoc and Post-communications ensure constant user engagement in the application.
Read also. Effective Marketing Tools for Promoting an IT Company: How to Choose and Use for Business?
How to track the effectiveness of communications in a mobile application
