Almost everyone knows the famous “Sendung mit der Maus” (The Show with the Mouse). Time and again, one is amazed at how easily complex issues can be explained using words and pictures. B2B stories with moving companies have recognized that this principle can also be applied to customer communication. Why not explain how your own products work with a concise video? Or put messages in a particularly catchy and original form? The fact is that information is increasingly being absorbed using images, and written texts often lose out in an accelerated age.
Diverse possibilities of explanatory videos
The possibilities of 3D explanatory videos bc data malaysia are almost unlimited. Because products can be placed directly in front of the camera, their benefits for the B2B stories with moving sector are immediately apparent. In addition, identification with end customers increases . As a company is given a face and no longer . Hides behind the columns of letters in a printed instruction manual. Another advantage is that the . Explanatory videos or tutorials these technologies you may simplify take place “in the middle of life”. In other words, everyday situations can be taken up and implemented in a way that is appropriate for the target group. A smile is expressly desired.
use cases and practical tips
The customer’s initial scenario is crucial for the success of explanatory videos. Ask yourself what situation the customers are in and what information they need. Only then decide what you want to address in the explanatory video . And what form of explanatory video you want to use. Animation with or without speech. 3D representation embedded in an image video, entertaining comic or a mixture of real video sequences and animated illustrated scenes.
The type of explanatory video should be strictly based on the content idea. International explanatory videos, for example, are increasingly being B2B stories with moving implemented as pure animation with sound but without a speaker or text. This is a particular challenge for the creation of the storyboard, the graphics and the production of the explanatory videos and animations.
Low wastage in video marketing
Because the messages in video marketing are transmitted over the Internet, the reach is almost limitless. This is also due to the fact that, in addition to the company’s own website, various video portals can be used for distribution. YouTube is particularly advisable here for SEO reasons and for networking via Google AdWords. Networked campaigns can be run here that address users on Google, YouTube and third-party sites in B2B stories with moving a targeted, contextual manner. In addition, the scatter loss with explanatory business to consumer reviews videos and 3D animations is significantly lower than with other online tools. If a visitor clicks on a video, they are usually already involved and a certain level of interest can be assumed.
Good analyzability
The interest of viewers can be quantified and evaluated at any time. Video players in CMS can be expanded to include analysis tools, or the evaluation of video portals such as YouTube . Vimeo, etc. can be used. Customers in the B2B sector receive direct feedback on the success of a video and can use the available figures as a guide. The most important things here are counting the number of views, the length of time the video is viewed, the origin, search terms, etc. Due to the interactivity of the medium, however, voting can also be displayed, links to social media platforms can be placed, or feedback can be obtained – to name just a few possibilities. Even linking to a shop function can be implemented without any problems.
Conclusion
In summary, it can be assumed that explanatory . Videos will play an increasingly important role in B2B marketing in the future. The question will no longer be . As it was when the Internet was introduced . Whether a company will incorporate moving images into its marketing strategies, but rather how. The main things to consider are the information needs of the target group and the type of video. There are many possibilities here. The decision depends entirely on the creative idea.
