Content marketing is not a hype. Content marketing is a strategic marketing method for communicating with B2B target groups. This method aims to get B2B Content Marketing companies excited about topics, brands, solutions and products by means of benefit communication and relevant content. We explain how this can work using the example of Industry 4.0.
Industry 4.0 is a new industrial revolution and at the same time describes a new way of thinking about how factories will produce intelligently in the future. But there is more to Industry 4.0 than the Smart Factory ( see Wikipedia ). It is about paradigm shifts and completely new production processes and their advantages for companies, people and societies.
Every sector – whether industry, IT, software or pharmaceuticals – has its own trend topics, which sometimes lead to comprehensive changes in markets and companies. Just as Industry 4.0 represents a major change for industry, the same was and bc data india is true for cloud computing in the IT sector. Behind this are often new, radical approaches and methods. These methods break up tried and tested methods and require a rethink. However, such a rethink takes time.
The opportunity of content marketing
First of all, it is necessary for people to understand the topic and its opportunity. This requires comprehensive educational work by companies, associations, institutions and sometimes even government agencies. And this B2B Content Marketing cannot be done without content marketing. Companies that are to invest in equipment, systems, software and people must first understand the idea, recognize the potential for their company by investing in a comprehensive and gradually specify their needs. And this is precisely where the opportunity lies for B2B marketers to use content marketing to bind customers and interested parties to their company at an early stage.
Tools and channels for content marketing
How do you educate people about a topic that is completely new to the target group? First of all, it is important to build awareness and offer sources where people can find out more about the topic. At the moment, however, it seems as if associations and institutions are primarily taking on the role of educators for Industry 4.0.
BITKOM, VDMA and ZVEI have created an information platform on B2B Content Marketing Industry 4.0, including a blog . This platform explains the background to the vision of Industry 4.0, shows potential and provides recommendations for implementation.
In an Industry 4.0 forum run by the VDMA, the association supplements the information platform with details and links selected subject areas with Industry 4.0. In the XING group, on the other hand, members can exchange information directly with one another and discuss technical matters. And the Pinterest board on Industry 4.0 provides informative and useful infographics.
While the ZVEI and VDI provide the target groups with background information in specialist articles on Industry 4.0, Siemens offers its own Industry business to consumer reviews 4.0 special . And the white paper from the Federal Ministry of Education and Research provides comprehensive information on the future vision, competitive advantages and effects on work.
The company ingenics, as well as the BITKOM association, B2B Content Marketing have published a study that forms the basis for press work, presentations, lead generation, etc. But so far, companies have not made enough use of the Internet’s opportunities to clearly position themselves and to educate people on the subject of Industry 4.0.
