I’m Jeroen from Salesflare and this is Founder Coffee.
Every two weeks, I have coffee with a different founder. We discuss our lives, our passions, what we’ve learned, … in an intimate interview, to get to know the person behind the company.
For this seventeenth episode, I spoke with Kevin Beales, co-founder of Refract.ai, a coaching platform for sales development reps based on conversation intelligence.
went from almost $0 to $5M in 18 months.
This episode is all about cyprus phone number data learning. We talk about Kevin’s story, how he learns from other founders, the importance of good sales coaching, why he reads sales books, and how he teaches his kids to be great entrepreneurs.
Welcome to Founder Coffee.
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Jeroen: Hello Kevin. It’s a pleasure to have you on Founder Coffee.
Thank you very much for inviting me.
Jeroen: You’re welcome. You’re the founder of Refract. Refract.ai, should I say, or just refract?
Kevin: I’m not picky.
Jeroen: Refract.ai. For those who digital adaptation of marketing department don’t know Refract.ai, what exactly does your company do?
Kevin: Okay. We analyze sales conversations and help companies profile the coachable moments that happen in calls, demos, and meetings. These coachable moments have a direct impact on revenue and performance.
Kevin: Both. Phone conversations bz lists and online demonstrations.
Jeroen: How does it work in a face-to-face conversation? Do you put your mobile phone on the table?
Kevin: I already had a business that we exited, and I was thinking about some of my experiences and what we were going to do next. I had a team with me at the time. The challenge of being able to coach, develop, and evolve our sales teams was very real. Yeah, that’s a really bad way to get sales coaching.
